Jessica Borgo
Organic Social Media Director
What is your favorite social channel? Instagram
What is a KPI that matters? It's a tie between reach and share. Reach, because it always feels good to reach as many people as you can with your message, and share because it means someone thinks that your message is worthy of passing along to others.
Why do you love social? I love the speed that information is available. I also love keeping up with my favorite people, brands, organizations, artists, etc., and I'm always stopping on content that has anything to do with dogs.
What do you do for fun? Concerts, hiking, travel, photography