Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
With over 1 billion monthly users—and a For You Page that turns unknown snacks into sellout sensations overnight—TikTok has become the discovery engine for modern consumers. Especially in the food and beverage world. In this blog, we break down: What makes TikTok different for CPG brands, Creative formats that actually work, Why storytelling beats hard selling, How to build brand lift across organic and paid.
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Learn how CPG food and beverage brands can leverage micro-influencer marketing to drive awareness and build trust—especially in top and middle-of-funnel campaigns. This guide covers strategy, creator selection, partnership structure, and measurement—built for today’s hybrid retail environment.
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Discover the latest food photography standards across social media platforms in 2025, helping CPG brands optimize their visual content strategy to increase engagement, drive conversions, and build authentic connections with today’s visually-driven consumers.
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Explore how Gen Z and millennials’ health-conscious choices are reshaping the beverage industry, with Zevia’s success indicating a potential decline in traditional soda consumption and creating new marketing opportunities for innovative brands.
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Doing the right thing is officially good for business. The food and beverage industry’s marketing influence has shaped consumer eating and purchasing habits for generations. Today, as consumers embrace health-conscious and environmentally-friendly lifestyles, brands face an unprecedented opportunity to align profitability with purpose.
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The beverage industry continues to evolve at an unprecedented pace, presenting both challenges and opportunities for CPG brands entering or expanding in the market. On February 21, 2025, Duncan Alney, founder of Firebelly Marketing, hosted an exclusive panel discussion featuring industry leaders who shared crucial insights about market trends, distribution strategies, and brand building in today’s competitive landscape.
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For CPG food and beverage brands, trade shows remain vital hubs for spotting trends, building relationships, and creating engaging social content. But with dozens of industry events competing for your time and budget, which ones deliver the best return on investment? As social media marketing specialists for food and beverage brands, we’ve curated the definitive list of must-attend industry events for 2025 (It’s kind of our thing – so trust us when we say these are the events you need to focus on).
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Your grandmother’s secret sauce recipe has always been a hit at family gatherings. Or maybe you’ve created a unique snack that your coworkers can’t get enough of. Whatever your story, turning a beloved recipe into a manufactured food product requires careful planning, understanding of regulations, and strategic execution. This guide will walk you through the essential steps of bringing your culinary creation to market.
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Meta – the parent company of Facebook and Instagram – has made significant changes to its fact-checking program. The implications will rock the social media landscape. Some critics believe the move could have disastrous social consequences. Others think it’s long overdue, claiming that it’s unreasonable to expect social media platforms to serve as arbiters of truth and fiction.
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SMS marketing has emerged as a powerful tool for food and beverage brands looking to connect directly with their customers. So powerful that it can no longer be ignored. But how can you ensure you’re getting the maximum return on investment (ROI) from your SMS marketing efforts? This comprehensive guide will break down everything you need to know about SMS marketing ROI and how to make your text message marketing strategy work harder for your brand.
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Your (Possible) Guide to Mid-Decade Success: the social media landscape continues to evolve as we approach 2025… At a speed that would make Buzz Lightyear blush. From the rise of authentic content to the integration of AI, here are seven key trends that will shape social media marketing in the coming year. Disclaimer: We’re not fortune tellers – so no promises. We polled our internal team of social media experts to build this list of predictions.
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As Firebelly Marketing continues to grow, from dull embers to a towering inferno, we’re introducing you to the people that spark our ideas. We are always adding the best and the very brightest, expanding our agency in order to provide unique creative strategies for our clients. Since social media is social in nature, we want to communicate on what exactly makes our people here at Firebelly tick and we’re continuing the series with Gerome Anivado!
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