Nicolas Meyer
Senior social ads manager
Describe yourself in 280 characters or less: A lifelong nomad born in Germany but raised throughout Asia, Middle East, Europe, and South America - Earth is my home. Passionate about leading a healthy lifestyle: Meditation, fresh food, exercise, and a healthy dose of positivity are at the core of it. Things that are important to me? Family, friends, reaching my goals in life and having fun along the way.
Favorite social channel: Instagram
KPI that matters: I'd have to go with ROAS primarily, followed by CTR, CPA, and Frequency - Don't forget to update those ads :-) Creating high-quality engaging ads for specific ad formats might just be what sets you apart from the rest. Attention spans are consistently decreasing, so content needs to be fresh and compelling.
Why I love social: It keeps me up to date on people and brands I care about in a fun and interactive way. The simple fact of how content can go viral in a matter of minutes shows the power of social networks.
What do you do for fun: Spending time with family, hiking, meeting new people at social events, and creating content for my YouTube channel.