Angela Marturano: Creating The Right Flow
Hiring the right person for your mission-driven company can feel like navigating a maze — especially when you want someone who aligns with your values, supports your long-term vision, and fits your company culture. Traditional recruiting often falls short in industries that value authenticity, sustainability, and community. So, how do you build a conscious, connected team without compromising quality or integrity?
Angela Marturano, an executive recruiter with deep roots in the natural CPG and wellness industries, shares how she and her team take a holistic, values-based approach to hiring. She emphasizes working only with companies whose products and people she genuinely believes in. She ensures long-term alignment by limiting the number of searches they take on and immersing themselves in the company culture and the candidate's journey. Angela also draws on her background in regenerative agriculture and community building to highlight how interconnectedness and intentionality can reshape business leadership, hiring practices, and how we live.
In this episode of the Firebelly Social Show, Duncan Alney talks with Angela Marturano, Founder and President of Orchid Holistic Search, about building conscious teams in the natural products space. Angela discusses how a values-aligned hiring process transforms company culture and shares insights on regenerative farming, hosting women's retreats, and rethinking leadership through a holistic lens.
Here’s a glimpse of what you’ll learn:
[2:48] Angela Marturano discusses the origin of Orchid Holistic Search and its services
[5:38] The importance of values-aligned hiring decisions for long-term success
[8:06] Why Angela invested in a woman-led regenerative farm in rural Costa Rica
[11:00] The impact of regenerative agriculture on personal well-being, business, and the planet
[13:54] Evolving access to gut-friendly products and supplements in the natural CPG space
[16:06] The unique team dynamic between Angela and her naturopathic husband in client work
[20:11] Why Angela created retreats to combat isolation among women leaders
About Angela Marturano :
Angela Marturano is the Founder and President of Orchid Holistic Search, a boutique executive search firm specializing in the natural products industry. With a sales and business marketing background from Western Michigan University, she transitioned from automotive recruiting to mission-driven talent acquisition, focusing on aligning values-based companies with culturally attuned leaders. Angela also serves as Vice President of Growth & Culture at Blanco y Negro, a woman-led regenerative farm, and hosts wellness retreats that emphasize sustainability, leadership, and community. A lifelong advocate for holistic health and mindful living, she is also a certified yoga instructor and wellness enthusiast.
Resources Mentioned in this episode
Quotable Moments:
“If it's not 100% on all sides, then it's not worth pursuing.”
“We only work for better food and beverage and supplement companies where we love the people.”
“Farming is a huge challenge. Anyone who's touched it knows that it is a labor of love.”
“We kind of took the model of naturopathic medicine and used it to create a holistic model.”
“The deepest level of learning comes from a slowness and an appreciation for what we have.”
Action Steps:
Hire for long-term alignment, not just immediate skills: Choosing candidates who resonate with your mission and future vision builds a more adaptable, resilient team.
Limit client load to ensure quality outcomes: By focusing on fewer searches at a time, your team can provide deeper attention and better results.
Vet companies and candidates based on shared values: Prioritizing values ensures both sides are deeply committed to the partnership and fosters sustainable growth.
Incorporate holistic evaluation into hiring practices: Considering emotional intelligence, lifestyle, and alignment — not just resumes — helps ensure the right cultural fit.
Invest in community-building experiences outside of work: Creating space for deeper personal connections fosters trust and collaboration among peers.