Raving Fans. High-Performance Brands
How can you grow your brand’s popularity, gain a raving fan base, and develop a household brand name?
According to Leo Kasuya, good enough is not good enough in the food and beverage industry. Brands in this space should focus on creating irresistible products that make ordinary occasions extraordinary and unforgettable. In this episode, Leo shares how Irresistible Foods Group is acquiring and helping food and beverage brands scale with a high-performance heart and mind culture.
Listen to this episode of the Firebelly Social Show as Duncan Alney and Arnelle Mitchell talk with Leo Kasuya, Director of Strategy and New Ventures in the Irresistible Foods Group’s Office of the CEO. Leo talks about the heart behind the famous King's Hawaiian brand, how digital transformation fits into the CPG journey, and how Irresistible Foods Group develops high-performance brands that connect with consumers.
Here’s a glimpse of what you’ll learn:
Leo Kasuya talks about his background in consulting
The backstory of King's Hawaiian and its products
What does digital transformation mean for a CPG brand?
Social media’s role in the digital transformation process
Irresistible Foods Group’s (IFG) acquisition strategy and the companies they’ve acquired
What’s next for IFG?
Leo explains how IFG maintains its culture of high-performance heart and mind
Leo’s advice for young entrepreneurs
About Leo Kasuya
Leo Kasuya is the Director of Strategy and New Ventures in the Irresistible Foods Group’s Office of the CEO. Irresistible Foods Group is a family of authentic food and beverage brands beloved by their consumers for their products and shared values. Leo's role is to develop and execute strategic initiatives focused on the enterprise, long-term growth, and success of companies. He is also the Senior Project Leader in King's Hawaiian's Office of the CEO.