Raina Kumra Is Taking On Big Salt
In a world where food isn't just about sustenance but also healing, what role do spices play in our everyday health? How are they used to bridge the gap between flavor and medicine, and what ancient practices are being revamped for modern kitchens?
Raina Kumra, a highly creative operational leader, tackles these questions with innovative approaches to food as medicine. She shares how her journey of healing her family with spices motivated her to start Spicewell. She highlights the untapped potential of spices beyond cooking, emphasizing their health benefits rooted in Ayurvedic traditions. Raina elaborates on the powerful properties of spices like turmeric and pepper, discussing their anti-inflammatory and circulatory benefits. Her insights reveal a fascinating intersection of culinary arts and health science, offering listeners a fresh perspective on everyday ingredients.
On this episode of the Firebelly Social Show, Duncan Alney talks with Raina Kumra, Founder and CEO of Spicewell, about the power of spices in food and health. Raina shares the history and critical importance of spices in our diet and global culture, the game-changing health benefits of spices, the inspiration behind creating Spicewell, and the importance of ethical spice sourcing.
Here’s a glimpse of what you’ll learn:
[2:14] Raina Kumra discusses the history and importance of spices in diet and culture
[3:19] The game-changing health benefits of spices
[5:46] Raina's inspiration behind creating Spicewell
[07:32] Nutrient deficiencies in American diets and the impact of processed foods
[11:47] The importance of ethical spice sourcing
[15:49] Spicewell's commitment to social impact through partnerships and reforestation efforts
[17:56] The difference between fresh and ground spices
[20:57] Raina's approach to personal well-being as a busy founder
[23:07] Spicewell's upcoming loyalty program and clinical studies
[26:27] Thoughts on food as a movement
About Raina Kumra:
Raina Kumra is the Founder and CEO of Spicewell, a food brand focused on increasing micronutrient intake by enhancing everyday spices such as salt and pepper. She is redefining the concept of food as medicine by prioritizing ethically sourced, nutrient-enriched spices. With experience as an advisor to Google X and a partner leading healthcare and consumer deals at The Fund LA, Raina's expertise extends to digital and organizational transformation as the CEO of Juggernaut. In addition to her business acumen, she's committed to social impact through partnerships with organizations like the Desai Foundation.
Resources Mentioned in this episode
Quotable Moments:
“In Ayurveda, spices are very key, that is the medicine that you use.”
"We need spice for so many reasons, but we don't just need it for cooking."
"94% of Americans have a nutrient deficiency."
"You can't be creative when you're under fire."
“Burnout is always around the corner.”
"If you are going to build a movement on anything, do it with food."
Action Steps:
Begin incorporating Ayurvedic spices like turmeric and pepper into your daily diet: This combination has been shown to aid digestion, inflammation, and circulation, contributing to overall health.
Evaluate and select ethically sourced spices to ensure purity and quality: Clean sourcing of spices improves flavor and ensures you're not ingesting harmful substances like lead.
Support companies that have a social impact and contribute to regenerative farming: By choosing products from companies like Spicewell, you're not just enhancing your health but also contributing to environmental sustainability.
Prioritize personal wellness and self-care to maintain creativity and productivity: Taking breaks and using relaxation techniques can rejuvenate your mind and body for better performance.
Engage with social media to connect with mission-driven food and beverage brands: Following and interacting with brands like Spicewell online can inspire healthier choices and inform you about industry advancements.