Hosted by Duncan Alney
We feature leaders of mission-driven food and beverage brands. Come listen to origin stories - and insights about current industry trends, connecting with your audience, building a community, making the world a better place, and of course, #founderlife.
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On this episode of the Firebelly Social Show, Duncan Alney talks with Christina Appleton, Founder of Appleton Consulting and VP of Marketing at Karma Nuts, about founder life and building a food brand. Christina shares her experience being a female founder, talks about her inspiration to create power veggie bites, and explains how Better Box helps support small businesses.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Sid Sheth, the Founder and CEO of Trillium Beverages, about successfully growing a beverage brand into a global enterprise. Sid explains how surrogate marketing works in India in the alcoholic beverages industry and how social media and digital marketing help smaller brands promote their products.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Aimy Steadman, the Co-founder and COO at Future/Proof about building a value-based business and giving back to the community. They discuss social media marketing in a competitive industry, creating change in the world, and the value of having unique packaging.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Diana Fryc, Chief Sales and Marketing Officer at Retail Voodoo, about the crucial things in brand development. They discuss the elements necessary for building a unique brand, transferring that authenticity to your social media marketing, branding missteps to avoid, and more.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Brandon Hall, Co-founder and Chief Branding Officer at ONEHOPE Wine, about social impact by design. They discuss what makes a mission-driven brand marketing effective, the elements of a great brand story, the pivotal role of social media to drive social impact, and what cause-driven brands should be doing with their marketing today.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Alexander Svensson, Director of Optimization at SiteTuners, about conversion-first thinking. They discuss the three assumptions that should guide how you set up your website for conversion, avoiding the greedy marketing syndrome, and why relationship building is essential in conversion-first thinking.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Drew Hendricks, President of Barrels Ahead, about smart social media marketing for wine suppliers. They discuss how wine suppliers use social media, the business case for B2B social media marketing, and making your social presence fit your business.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Dr. Joseph Fisher, President of Zeno Functional Foods, about the invention of SOBAR, a protein bar that reduces alcohol absorption. They discuss the idea and science behind the product, the role of social media in bringing it to market, and more
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Rachel Klein, Founder of Revival Food Co., about the origin of the Revival almond butter, what’s unique about the almonds, and how she uses social media to grow her brand. Plus, Rachel shares the challenges she faces as a woman CEO and how she’s overcoming these obstacles.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Dr. Jeremy Weisz, Co-founder of Rise25, about the origin of ‘fire belly’ and why it matters, what the fire represents, and how the Firebelly Marketing team have been using it to generate ROI for brands through social media marketing. Plus, Duncan shares how you can achieve your business goals through the F.I.R.E. values.
Read MoreListen to this episode of the Firebelly Social Show, where Duncan Alney and Lauren Johnson talk with Dan Morovits, Brand Manager at Bake Believe, about social media and marketing for healthy products. Dan discusses what it’s like working with a socially dominated marketing strategy, the process of facilitating organic outreach, and how to optimize a small budget to get the best results. Stay tuned!
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney talks with Daniel Kurzrock, co-founder and CEO of ReGrained, about the benefits of upcycled food.
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