Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
More likely than not, you have been responsible for some sort of UGC activity while surfing the web. UGC is essentially content created by the customer without any directive from the brand itself. UGC content can include anything from photos and videos of foods or beverages to blog posts and reviews on brands.
Read MoreSocial media marketing has given food and beverage brands all the tools they need to connect with their prospective consumers. Brands must spend time analyzing their customer and market data on each platform to determine what works best for them.
Read MoreWhether it's recipes or drink trends, beverage brands must produce relevant and engaging content to keep their audience interested. Otherwise, their message will get lost with so many brands fighting for your customers' attention on social media.
Read MoreOpening any social media app guarantees the user will be inundated with food videos. There are food videos with recipe tutorials, food videos showing off how scrumptious an entrée is, food videos showcasing the wide range of offerings of a brand. No matter the tasty content of the video, they remain the most watched content type across all platforms, including Facebook, Instagram, Pinterest, and YouTube. This popularity has not gone unnoticed by marketers and CPG food manufactures, who have recognized the potential of using food videos in their social media marketing strategy.
Read MoreRecipes serve as a powerful tool for food and beverage companies. According to McCormick, an industry leader in spice blends, 76% of consumers claim they discovered a recipe on social media. Out of those polled, 60% of these respondents belonged to the millennial demographic.
Read MoreNo medium gives brands a better voice than video. Yeah, I said it. For dynamic insight and valuable engagement, you can’t get much better than this. Social media takes filmmaking techniques and throws them out the window. Let me explain it like this. Normal filmmaking is like walking through a door. Video or filmmaking for social media is like climbing through a window. It’s not necessarily difficult, but a completely different prospect.
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