You know a brand is doing social media right when people outside the target market engage with the content. Engagement on social media can give insight into how well the brand is doing with creating community and excitement around their product.
Read MoreFunctional beverages are drinks designed to have positive effects beyond just taste and hydration. Think energy drinks giving you that extra pep in your step from caffeine. Vitamin-infused water is a way to ensure you’re always taking your vitamins. Non-alcoholic beverages including CBD, adaptogens, or nootropics.
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