Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
In order to reach a larger audience and partake in real-time engagement, social media is an essential component for brands in the beverage industry. For beverage brands, social media presents an opportunity to connect with the intended target audience, build brand awareness, and increase sales.
Read MoreEach month, Firebelly Marketing offers an executive briefing to keep our clients and community up to date on social media happenings and industry trends. Pinterest is a platform that breeds creativity. It’s literally a platform for planners. The concept is all about getting people inspired with ideas to take offline and experience in the real world. Their philosophy is to change “idea” to “I did.”
Read MoreBack in 2018, the Council of Economic Advisors for the White House officially dubbed the “Millennial Generation” as the group that would shape our country’s economy for the decades to come.
Read MoreWhen it comes to social media marketing, having a competitive advantage for advertising brands is everything. Crafting and executing strategy involves collaborating in one cohesive unit, particularly if a brand is expected to be successful in the long run. These high-performance enterprises are a product of creative and proactive strategy-making.
Read MoreEach month, Firebelly Marketing offers executive briefings to keep our clients and prospects up to date on social media and industry trends. I wanted to start the year with a general overview of observations on what to expect in 2023.
Read MoreMarketers be warned. Elon Musk’s Twitter continues to be a volatile social media advertising outlet, impeding the attraction of top-of-funnel audiences to marketing programs. Let's take a look at what plagued the app through last year.
Read MoreLast year saw a significant rise in partnerships between alcohol and non-alcohol beverage brands. Liquor and beer brands have increased their collaborations with soft drinks, juice, and sparkling water. These RTD offerings, or the “ready to drink” alcohol market, are an emerging and valuable subsection of growth for the beverage industry in the coming years.
Read MoreThere’s social media marketing… and then there’s effectively implementing a strategic approach that will maximize impact and deliver desired results. Now considered the second most important marketing channel (and rising quickly), spending on social media advertising reached $80 billion by the end of last year.
Read MoreOver the last couple of years, brands have leveraged and optimized social media marketing efforts to attract their prospects and remarkable ways. Buying products directly from social media is now the norm, with 98% of consumers planning on purchasing from any online platform, as per Sprout Social. Our industry has seen a substantial increase in social marketing spending - on organic, paid, and content creation.
Read MoreA New Year, a new digital marketing landscape! Social Media Marketing continues to thrive for authenticity and 2023 will further spotlight the consumer as both influencer and decision maker, openly sharing their content and experiences.
Read MoreThe large sign was abruptly removed from the Miami Heat stadium. As the letters were demolished, FTX Arena became no more. The NBA team recently announced the ending of their relationship with the cryptocurrency company after going bankrupt earlier this month. Only last year was the arena renamed in a massive 19-year $135 million deal. It wasn’t the only notable sports deal FTX made recently.
Read MoreSocial media marketing makes it easier to leverage the personal aspects of digital. The customer’s subconscious is online… and it’s up to the marketer to access a winning strategy. A recent study found that 94% of customers will purchase from brands that offer complete transparency. In the same study, over 50% responded that a firm that stretches the truth, conceals important information, and uses unrealistic imagery is unethical, amongst many other duplicitous marketing tactics.
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