The Top 5 Developing Platforms For Social Media Marketing

When it comes to social media marketing, having a competitive advantage for advertising brands is everything. Crafting and executing strategy involves collaborating in one cohesive unit, particularly if a brand is expected to be successful in the long run. These high-performance enterprises are a product of creative and proactive strategy-making.

The key is to achieve a competitive advantage by providing higher value to customers or delivering more efficiently. Circumstances commonly require the modification of a company’s strategy to include new market opportunities, a shift in buyer needs, and technological advances. In particular, using emerging social media is crucial in establishing and growing businesses.

Some quick statistics when it comes to breaking down businesses' social media presence: there are 5.31 billion mobile phone users, 4.95 billion internet users, and 4.62 billion social media users. That’s over half of the world’s total population.

Besides the established platforms, including TikTok, Instagram, and Facebook, developing social media apps are constantly being created; it’s imperative for both the brand and social media marketing agency to keep on top of these trends.

Twitch

Twitch has been around for a minute. If your kiddos play video games, it's more than likely you’ve heard of the popular social media platform—at least passively.

In a decade, Twitch has amassed 140 million monthly users. The live streaming service connects creators with their audiences in real time. Outside of gaming, there are different types of content, such as cooking videos and makeup tutorials. It’s a growing opportunity for highly engaging connectivity through active conversation.

Brands can create their own channels, purchase ads, or collaborate in influencer marketing. Specifically focusing on the latter, a reported 84% of users believe showing support for their preferred creators is an important part of the experience, and 76% appreciate brands that help their favorite streamers achieve success.

Discord

We can’t mention Twitch without Discord. Also created as a way to live stream gaming, Discord has expanded into numerous communities since its inception. There is no way to buy ads on the platform, but it does permit public servers, meaning a brand can easily reach its intended audience. Personalization options allow a brand the ability to control who is in their group, including customization of how to label assigned members.

So how does the app make money?

Discord sells upgrades for users’ accounts or servers. It also uses messaging services to replace Slack, Skype, and other business collaboration tools. Both private and public servers are able to be created, and there’s no limit to the number of servers you can run. This makes the general base smarter consumers who won’t waste their time on half-baked marketing schemes.

Clubhouse

Audio-based social networking is a new concept that doesn’t seem to be going anywhere anytime soon. This auditory app is for the marketing risk-taker. Brands haven’t started experimenting with Clubhouse yet, but the app has already eclipsed 10 million weekly users.

Audiences can listen to live conversations hosted by influencers and celebrities in (literal) chat rooms. Listeners are permitted to talk back.

Rooms can accommodate an industry niche. Moderating a room allows brands to tap into their target audience, speaking candidly and unlocking valuable insights in a collaborative manner. This is especially beneficial for food and beverage brands eager to appease a highly targeted group of influential individuals, all conveniently located in one place.

Caffeine

Live streaming video (32%) was the second-highest trend social media marketers invested in this year, behind only short-form content. Caffeine.tv, a platform constructed by ex-Apple designers, allows users the ability to create live content for friends and followers. They also want to do something their competitors haven’t tapped into: Caffeine’s goal is to build live television for a generation that didn’t grow up with it.

Similar to Twitch, users can also stream from their computer or television. The platform has just launched a monetization program to reward engaged broadcasters. A variety of strategies can be incorporated by brands, including behind-the-scenes, Q&A’s, and other creative live content.

As of April 2020, Telegram reports a user growth of 1.5 million users a day. A private alternative to Facebook, the security-oriented messenger platform announced an ad platform last fall.

Brands are now able to purchase posts in public channels that have more than one thousand subscribers. The catch: the platform dictates that ads are targeted strictly by content and not by users’ behavior.

Currently, Telegram works across all devices, permitting users to send texts, photos, videos, and files through their service. Unfortunately, the displayed ad is only limited to one kind of format — text messaging limited to 160 characters. Unlike other ad channels, Telegram prevents external links in these ads. Meaning, once users click on an advertisement, they will switch to the brands’ established channel.

We at Firebelly Marketing do our very best to keep on top of social media marketing trends. Contact us today and let us help advertise your brand goals!

Social Media MarketingFirebelly Marketing TeamFebruary 20, 2023Comment