Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
May 4th is definitely a favorite day amongst many here at Firebelly Marketing. Not only does it acknowledge one of the biggest fandoms in the world (46 years and counting), where devoted jedis geek out over their favorite movies and characters, but it’s also an important day for social media marketing as well.
Read MoreCoffee is life. It’s the first thing most people reach for in the morning (besides turning off their alarm). It’s what I drank while writing this blog. To many, it’s the nectar of well-being, giving the drinker a boost in whatever activity they have throughout the day. Because this stimulant is somehow legal, brands are competing heavily to get in consumer’s mugs.
Read MoreIn order to reach a larger audience and partake in real-time engagement, social media is an essential component for brands in the beverage industry. For beverage brands, social media presents an opportunity to connect with the intended target audience, build brand awareness, and increase sales.
Read MoreEach month, Firebelly Marketing offers an executive briefing to keep our clients and community up to date on social media happenings and industry trends. Pinterest is a platform that breeds creativity. It’s literally a platform for planners. The concept is all about getting people inspired with ideas to take offline and experience in the real world. Their philosophy is to change “idea” to “I did.”
Read MoreBack in 2018, the Council of Economic Advisors for the White House officially dubbed the “Millennial Generation” as the group that would shape our country’s economy for the decades to come.
Read MoreWhen it comes to social media marketing, having a competitive advantage for advertising brands is everything. Crafting and executing strategy involves collaborating in one cohesive unit, particularly if a brand is expected to be successful in the long run. These high-performance enterprises are a product of creative and proactive strategy-making.
Read MoreEach month, Firebelly Marketing offers executive briefings to keep our clients and prospects up to date on social media and industry trends. I wanted to start the year with a general overview of observations on what to expect in 2023.
Read MoreMarketers be warned. Elon Musk’s Twitter continues to be a volatile social media advertising outlet, impeding the attraction of top-of-funnel audiences to marketing programs. Let's take a look at what plagued the app through last year.
Read MoreLast year saw a significant rise in partnerships between alcohol and non-alcohol beverage brands. Liquor and beer brands have increased their collaborations with soft drinks, juice, and sparkling water. These RTD offerings, or the “ready to drink” alcohol market, are an emerging and valuable subsection of growth for the beverage industry in the coming years.
Read MoreThere’s social media marketing… and then there’s effectively implementing a strategic approach that will maximize impact and deliver desired results. Now considered the second most important marketing channel (and rising quickly), spending on social media advertising reached $80 billion by the end of last year.
Read MoreOver the last couple of years, brands have leveraged and optimized social media marketing efforts to attract their prospects and remarkable ways. Buying products directly from social media is now the norm, with 98% of consumers planning on purchasing from any online platform, as per Sprout Social. Our industry has seen a substantial increase in social marketing spending - on organic, paid, and content creation.
Read MoreA New Year, a new digital marketing landscape! Social Media Marketing continues to thrive for authenticity and 2023 will further spotlight the consumer as both influencer and decision maker, openly sharing their content and experiences.
Read More
