Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
As you pass through the aisles of a grocery store, you might see new products lining the shelves every day. If you have your own food and beverage brand, you might wonder how these new brands get to where they are. Bringing a new food product to market and getting into grocery stores can be an exciting yet challenging endeavor. To effectively market and sell your product to retailers, it's crucial to have a thorough strategy and a deep understanding of the industry.
Read MoreFunctional beverages are drinks designed to have positive effects beyond just taste and hydration. Think energy drinks giving you that extra pep in your step from caffeine. Vitamin-infused water is a way to ensure you’re always taking your vitamins. Non-alcoholic beverages including CBD, adaptogens, or nootropics.
Read MoreNon-alcohol concepts are currently trending. Mocktail recipes are constantly cluttering social media feeds. “Sober-curious” is a popular hashtag for those pursuing a life without spirits. In 2023, demand for zero-proof beverages is at an all-time high. Both millennials and Gen Z have an all-or-nothing approach, considering alcohol-free beverages on their own terms.
Read MoreNew culinary innovations, consumer preferences, and sustainable methods are transforming the way we produce and consume our meals. Sure, there is the rise of mood food, curry, and mushrooms, amongst other popular new additions to the dinner table domestically. However, our observations concern only the shifting patterns to imaginative culinary leanings. There’s no shortage of tempting tastes and intriguing elements to try this year.
Read MoreWith what seems like endless social media options, Meta’s Threads somehow grabbed the attention of over 100 million users less than 6 days after its launch on July 5th, 2023. Threads offers a similar style as Elon Musk’s social platform X (formerly known as Twitter.) Unlike its rival X, Threads isn’t a stand-alone network; it works as a microblogging companion app to Instagram, easily integrating the existing user base.
Read MoreToday, food brands are constantly looking for ways to maximize their reach and drive sales. Many great food brands partner with a social media agency to build brand loyalty, garner trust and connect with their consumers emotionally.
Read MoreHealthy foods are in, and bad foods are out! Social media marketing is a powerful tool that makes nutrition education much more accessible. It can also be a powerful tool to promote eating better and moving more.
Read MoreChoosing the right food marketing agency is a critical decision that can significantly impact the success of your business. A strategic and results-driven marketing approach is essential for growth and staying ahead.
Read MoreAnytime you venture into your grocery store’s wine section, there are always new offerings. With so many bottles, it can be challenging to connect with wine enthusiasts and increase brand visibility. If executed properly, fully integrated social media campaigns, enforced by a content strategy, will yield an increase in metrics such as growth in website visitors, email lists, blog subscriptions, and e-commerce conversions.
Read MoreFather's Day is a special occasion dedicated to celebrating and honoring all dads worldwide. It’s a day where Hallmark cards are dispersed, each with the punchline of a “dad joke.” Ties are given, socks are gifted, and golf balls are wrapped.
Read MoreEach month, Firebelly Marketing presents an executive briefing presentation to keep our clients and community up to date on social media happenings and industry trends. Video platforms are synonymous with high performance. Existing across platforms – such as TikTok, YouTube, and Instagram – is very focused on visual content. As per LinkedIn, social media posts with video are 5X more appealing than those with pictures.
Read MoreMay 4th is definitely a favorite day amongst many here at Firebelly Marketing. Not only does it acknowledge one of the biggest fandoms in the world (46 years and counting), where devoted jedis geek out over their favorite movies and characters, but it’s also an important day for social media marketing as well.
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