Choosing the right food marketing agency is a critical decision that can significantly impact the success of your business. A strategic and results-driven marketing approach is essential for growth and staying ahead.
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More likely than not, you have been responsible for some sort of UGC activity while surfing the web. UGC is essentially content created by the customer without any directive from the brand itself. UGC content can include anything from photos and videos of foods or beverages to blog posts and reviews on brands.
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Social media marketing has given food and beverage brands all the tools they need to connect with their prospective consumers. Brands must spend time analyzing their customer and market data on each platform to determine what works best for them.
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Anytime you venture into your grocery store’s wine section, there are always new offerings. With so many bottles, it can be challenging to connect with wine enthusiasts and increase brand visibility. If executed properly, fully integrated social media campaigns, enforced by a content strategy, will yield an increase in metrics such as growth in website visitors, email lists, blog subscriptions, and e-commerce conversions.
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Father's Day is a special occasion dedicated to celebrating and honoring all dads worldwide. It’s a day where Hallmark cards are dispersed, each with the punchline of a “dad joke.” Ties are given, socks are gifted, and golf balls are wrapped.
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We are always adding the best and the very brightest, expanding our agency in order to provide unique creative strategies for our clients. Since social media is social in nature, we want to communicate on what exactly makes our people here at Firebelly tick and we’re continuing the series with Jessica Borgo!
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Whether it's recipes or drink trends, beverage brands must produce relevant and engaging content to keep their audience interested. Otherwise, their message will get lost with so many brands fighting for your customers' attention on social media.
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We are always adding the best and the very brightest, expanding our agency in order to provide unique creative strategies for our clients. Since social media is social in nature, we want to communicate on what exactly makes our people here at Firebelly tick and we’re continuing the series with Reaghan Herrin!
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Each month, Firebelly Marketing presents an executive briefing presentation to keep our clients and community up to date on social media happenings and industry trends. Video platforms are synonymous with high performance. Existing across platforms – such as TikTok, YouTube, and Instagram – is very focused on visual content. As per LinkedIn, social media posts with video are 5X more appealing than those with pictures.
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Opening any social media app guarantees the user will be inundated with food videos. There are food videos with recipe tutorials, food videos showing off how scrumptious an entrée is, food videos showcasing the wide range of offerings of a brand. No matter the tasty content of the video, they remain the most watched content type across all platforms, including Facebook, Instagram, Pinterest, and YouTube. This popularity has not gone unnoticed by marketers and CPG food manufactures, who have recognized the potential of using food videos in their social media marketing strategy.
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May 4th is definitely a favorite day amongst many here at Firebelly Marketing. Not only does it acknowledge one of the biggest fandoms in the world (46 years and counting), where devoted jedis geek out over their favorite movies and characters, but it’s also an important day for social media marketing as well.
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Recipes serve as a powerful tool for food and beverage companies. According to McCormick, an industry leader in spice blends, 76% of consumers claim they discovered a recipe on social media. Out of those polled, 60% of these respondents belonged to the millennial demographic.
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