Consumers are obsessed with foods that improve their health and increase their lifespan. Millennial females are starting to become the most sought-after demographic for marketers.
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Every day, depending on the legality of the state, CBD or THC-infused locations are popping up in nearly every shopping center. Cannabis marketing is officially ‘big business’... and it’s only getting more competitive in 2024.
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The online world moves fast and 2023 was a blur in the social media landscape. The team members here at Firebelly Marketing spend a LOT of time on EVERY social platform and we love sharing what our predictions are for the year ahead. We’ve collected the predictions of all our team members, and are presenting you with the trends we think will shape social media in 2024!
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If you're marketing organic food and beverages, your social media marketing strategy is your key to growth. Let’s delve into how you can master social media to promote your organic food or drink products and captivate eco-conscious consumers.
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Mushrooms have emerged from the shadows to steal the limelight in the food and beverage industry. With their earthy allure, versatile textures, and a wealth of health benefits, mushrooms are captivating the palates of food enthusiasts and health-conscious consumers alike. From gourmet restaurants to corner cafes, these remarkable fungi are commanding a prominent presence on menus worldwide.
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You know a brand is doing social media right when people outside the target market engage with the content. Engagement on social media can give insight into how well the brand is doing with creating community and excitement around their product.
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You wouldn’t hire an employee if you weren’t impressed with their resume. Why would you hire a marketing agency with no experience in the wine and spirits industry? Specialized agencies, who cater to your industry can make all the difference between a successful marketing campaign and one that fails.
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As you pass through the aisles of a grocery store, you might see new products lining the shelves every day. If you have your own food and beverage brand, you might wonder how these new brands get to where they are. Bringing a new food product to market and getting into grocery stores can be an exciting yet challenging endeavor. To effectively market and sell your product to retailers, it's crucial to have a thorough strategy and a deep understanding of the industry.
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Functional beverages are drinks designed to have positive effects beyond just taste and hydration. Think energy drinks giving you that extra pep in your step from caffeine. Vitamin-infused water is a way to ensure you’re always taking your vitamins. Non-alcoholic beverages including CBD, adaptogens, or nootropics.
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There are nearly 65,000 wine producers worldwide, with around 14,000 of those producers located in the United States alone. If you’re dreaming of starting a wine brand, you’re doing it at the right time. The retail value of wine sales in the U.S. was 79.1% billion last year, with 773 million gallons of wine produced domestically. Plus, millennials really enjoy drinking wine regularly.
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Non-alcohol concepts are currently trending. Mocktail recipes are constantly cluttering social media feeds. “Sober-curious” is a popular hashtag for those pursuing a life without spirits. In 2023, demand for zero-proof beverages is at an all-time high. Both millennials and Gen Z have an all-or-nothing approach, considering alcohol-free beverages on their own terms.
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New culinary innovations, consumer preferences, and sustainable methods are transforming the way we produce and consume our meals. Sure, there is the rise of mood food, curry, and mushrooms, amongst other popular new additions to the dinner table domestically. However, our observations concern only the shifting patterns to imaginative culinary leanings. There’s no shortage of tempting tastes and intriguing elements to try this year.
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