Hosted by Duncan Alney
We feature leaders of mission-driven food and beverage brands. Come listen to origin stories - and insights about current industry trends, connecting with your audience, building a community, making the world a better place, and of course, #founderlife.
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On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Josh Sizemore, CEO of Beloit Kombucha Company, about his entrepreneurial journey producing tasteful, healthy kombuchas. Josh explains how he got into the kombucha space, how Beloit Kombucha Company differentiates itself in the market, the value of putting consumers first in your product development journey, and its go-to-market and packaging strategies.
Read MoreIn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Elizabeth Seelye, Founder and Brand Wayfinder of StarryEyed Strategy, about finding a CPG brand's North Star. Elizabeth talks about StarryEyed Strategy and what it does, tips for finding your brand’s North Star through storytelling, mistakes made in brand or product positioning, trends in the CPG industry, and how to leverage them.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Mark Bitterman, Selmelier and CEO of The Meadow, about the power of real food and ingredients. Mark shares his experience in France that pushed him to start a salt business, the power of salt, The Meadow, and the value of human scale.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Arshad Bahl, Founder and CEO of Amrita Health Foods, about creating a healthy food brand. Arshad shares the origin story of Amrita Health Foods, the benefits of bootstrapping and building a lifestyle business, and tips for growing a brand through social media and storytelling.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Lisa Li, the Founder of The Qi, about the functional value of whole flower tea. Lisa addresses the cultural stigma of tea, how flower tea differentiates from traditional tea bags, and how she connects consumers in the wellness space.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Nolan Lewin, Executive Director of Rutgers Food Innovation Center (FIC), about the importance of food business incubators and accelerators. Nolan talks about the mission of FIC, the recommendations for people starting and wanting to have a CPG product, the trends in the food and beverage space, and FIC’s customer success stories and how it helps clients choose their ingredients.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Sierra Thomas, Founder of Pink Cloud Beverages, about her sobriety journey and creating a non-alcoholic beverage brand. Sierra talks about her career journey in music and quitting drinking, Pink Cloud Beverages and its ingredients, and why she leads with education in her brand.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Eli Bank, Co-founder and COO of Absurd Snacks, about creating an allergen-free snack brand. Eli talks about the genesis of Absurd Snacks and what it offers, its product creation process, and the challenges they had to overcome building Absurd Snacks.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Jake Leonti, CEO of F+B Therapy, to discuss tips to thrive in the coffee industry. Jake talks about F+B Therapy and what it does, the trends in the coffee space, the different methods of producing coffee products, and social media marketing in the coffee industry.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Jason Bronstad, the CEO of MALK Organics, about the value of clean eating and transparency in the food industry. Jason also discusses his company's history and marketing strategy, how he supports employees, and their upcoming products.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talks with Ahmed El Azizi, CEO of Innoviom, about this brand’s mission, and creating delicious and functional foods that help consumers reach their wellness goals.
Read MoreOn this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Doug DuMars, CEO of Rebellious Beverage Company, about functional beverages for kids. Doug talks about Rebellious Beverage Company and why they make drinks for kids, how it differentiates itself in the market through packaging and marketing, and the importance of functional beverages.
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