Lisa Li: The Power Of Tea
As the owner of a wellness brand, you’ve likely faced complications when educating consumers about your product’s health benefits. Even as more customers embrace functionality, brands still find market positioning a serious challenge. How can you leverage evolving priorities to position your brand as a wholesome option?
As a pioneer of consumer-packaged flower tea, Lisa Li asserts the advantages of whole flowers over caffeinated tea bags. She has cultivated a community of wellness advocates by hosting holistic retreats that facilitate health and happiness, enhancing each member’s experience with functional products. According to her, although American culture doesn’t promote wellness, brands can still tap into existing niche markets through precise, personalized messaging and education.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Lisa Li, the Founder of The Qi, about the functional value of whole flower tea. Lisa addresses the cultural stigma of tea, how flower tea differentiates from traditional tea bags, and how she connects consumers in the wellness space.
Here’s a glimpse of what you’ll learn:
Lisa Li shares the emergence of The Qi
The significance of flowers in tea — and how it differentiates from caffeinated tea
Educating consumers on the benefits of tea
How to address tea’s cultural stigma
What role does community play in building a brand?
Lisa’s strategy for connecting consumers in the wellness space
Lisa talks about her monumental business decisions — and her favorite teas
About lisa li
Lisa Li is the Founder of The Qi, a wellness brand empowering consumers through whole flower tea rituals. After feeling burnt out from working in the demanding fashion industry for 10 years, Lisa took a transformative trip to Shangri-la, where she discovered local rose tea. She launched The Qi after tasting, testing, and sourcing over 100 flowering herbs. Lisa and The Qi have been recognized by Martha Stewart and featured on websites and in publications, including Thrillist and Food & Wine.