Lauren Johnson
Vice president
Lauren is a Facebook Certified Buying Professional. She joined the team in 2016. Her work is driven by making clients happy and delivering the results they need.
Describe yourself in 280 characters or less: I am an avid animal lover. I will stop everything to pet, save, snuggle & admire all animals! Music makes everything better, especially when you're dancing. If it isn't a comedy, odds are I don't want to watch it. Nature amazes me. Love a good pun.
Favorite social channel: Instagram followed by Pinterest.
KPI that matters: This depends on the goal of the campaign, post, or overall program. But some stats I frequently review are CTR, Engagement Rate, ROAS, CPA, Frequency, CPM. Every metric is special in its own way. :)
Why I love social: What keeps me enjoying the scroll are dog videos and hilarious memes I can share with my friends and family. I also love that social media allows you to connect with people and brands from all over the world.
What do you do for fun: Hanging with my SigO, Travis, and the best dog in the whole world, Harvey! I'm obsessed with my niece, Ada. I love staying active: Dancing, Hiking, Pilates, etc. Trivia nights at Bier Brewery. In the summer you will find me boating on a lake as often as possible!
Certifications: Facebook Blueprint Certified Buyer, Sprout Social Certified Professional
Social Media Marketing Advice: Be flexible. Change is constant in this industry, be ready to change with it.
Follow Lauren On Twitter: @ljkristine