About Us
Firebelly is an award-winning social media marketing agency specializing in food and beverage brands. We help CPG brands tell better stories, build awareness, generate demand, and drive sales velocity.
Our team brings strategy, creative, content, social media, paid media, creators, and performance together to help brands stand out, connect with consumers, and grow across retail and e-commerce.
Clutch, the leading ratings and reviews platform for marketing services providers, has ranked Firebelly as the top social media agency globally (4.9/5 stars) based on reviews obtained via client phone interviews and niche focus. Clutch utilizes a proprietary research methodology to identify firms and map their capabilities.
Award-winning work
We don’t set out to win awards—we set out to solve problems and create solutions that address the concerns of our clients and their customers. Winning awards for our work is just the icing on the cake. Awards we’ve won include:
Communicator Awards: Branded Social Campaign (Gold)
Creative Communication Awards: Social Media Experience (Gold)
Davey Awards: Brand Social Page (Silver) + Community Building (Silver)
Dot COMM Awards: Social Branding Campaign (Platinum)
Muse Creative Awards: Social Media Campaign (Gold)
Shorty Awards: Best In Restaurants (Nominee + Finalist)
W3 Awards: Social Media Presence (Gold)
Shorty Shortlist Impact: Social & Racial Justice (Animal Rights & Welfare)
Core Values
Focus
Concentrated attention and effort on every task in order to improve performance and limit mistakes or misunderstandings.
Integrity
Honest & accurate in our words & actions out of respect for others and ourselves.
Innovation
Take risks, foster curiosity and new ideas, learn from mistakes, and strive to consistently exceed expectations.
Reliability
Consistently good and able to be trusted as dependable by colleagues and clients.
Excellence
Providing outstanding service and surpassing ordinary standards or expectations.
COURAGE
- To be different
- To do the right thing
- To advise our clients on the right way to do things
- To do big work
- To do our best / to be the best
HOW WE ROLL
- We’re self-driven individuals
- We’re agile
- We’re focused on delighting our clients
- We’re lifelong learners
- We’re creative at our core
THE FIREBELLY SOCIAL SHOW PODCAST
Samuel Anderson: Distribution Is Not Demand
On this episode of the Firebelly Social Show, Duncan Alney talks again with Samuel Anderson, Managing Partner at BevAssets, about why distribution doesn’t equal demand. They discuss creating pull-through, prioritizing reorders over placements, and supporting markets before expanding. Samuel also shares why brands should build deep in their home market before scaling.
Samuel Anderson: The Great Beverage Reset
On this episode of the Firebelly Social Show, Duncan Alney talks with Samuel Anderson, Managing Partner at BevAssets, about the great beverage reset. They explore how moderation is changing drinking habits, the appeal of ready-to-drink cocktails, and why distribution doesn’t guarantee sales. Samuel also shares how sampling and personalized recommendations can make customers feel like VIPs
Dan Fahrner: Why The Old Playbook No Longer Works
On this episode of the Firebelly Social Show, Duncan Alney talks with Dan Fahrner, CEO and Co-founder of Shake Up Cocktails, about adapting to a changing beverage industry. They discuss shifting drinking habits and the rise of RTDs, why distribution doesn’t guarantee demand, and how brand storytelling and grassroots marketing drive growth. Dan also shares what he would do differently if launching Shake Up today.
#GotTheFire
A passion project of ours, #GotTheFire is a video series showcasing people who are doing inspiring and interesting things in our community.
Recent episodes include:
Elyssa Campodonico-Barr: President, Girls Inc.
Mandy Selke & Carly Swift: Co-Founders, Just Pop In!
Graham Brown: Co-Founder, United State Of Indiana
client love
“Firebelly is friendly and follows through on their promises. We feel valued as one of their clients and that goes a long way.”
– Alycia Moore, Vice President, Jack’s Pizza
“Firebelly is collaborative, positive, and easy to work with. They are quick to respond and have never missed a deadline.”
– Brittany Johnson, Marketing Director, Toula Inc.
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