On this episode of the Firebelly Social Show, Duncan Alney talks with David Mesa, President of We Grow CPG, about what it really takes to grow in CPG today. They discuss why getting on the shelf is not enough, how merchandising drives sales velocity, and why founders need honest consumer feedback. David also shares advice on choosing the right retail strategy.
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On this episode of the Firebelly Social Show, Duncan Alney talks with Sean Klimson, Owner of Klimson Logistics Solutions (KLS), about sharing authentic stories through Together Talks. They explore why founder stories matter, how safe conversations create connection, and why giving without expecting a return can lead to lasting relationships. Sean also shares advice on supporting others by speaking up, commenting, and making referrals.
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On this episode of the Firebelly Social Show, Duncan Alney is live from Expo West, talking with founders, marketers, and industry leaders who are shaping the next wave of CPG. From conversations about community building and brand growth to insights on emerging trends, product innovation, and what actually resonates with consumers, this episode captures the energy, ideas, and perspectives that are pushing the industry ahead.
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On this episode of the Firebelly Social Show, Duncan Alney talks with founders, operators, and industry insiders about what’s actually driving growth in today’s CPG landscape. From flavor trends and product development to the importance of relationships and community, this episode offers a closer look at the forces shaping how modern food brands are built.
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On this episode of the Firebelly Social Show, Duncan Alney is live from Expo West, connecting with founders and industry leaders who are shaping the future of food and beverage. From functional snacks to heritage-inspired treats and emerging category trends, this episode highlights how purpose-driven entrepreneurs are building brands that are not only innovative, but meaningful.
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On this episode of the Firebelly Social Show, Duncan Alney connects with founders at Expo West who are building brands rooted in purpose, powered by family, and inspired by culture. From charitable snack companies to heritage-driven beverages and innovative functional foods, this conversation showcases how today’s entrepreneurs are creating products that don’t just sell — they tell stories, bring people together, and make a meaningful impact.
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On this episode of the Firebelly Social Show, Duncan Alney is at Expo West connecting with founders who are building purpose-driven food and beverage brands. From nutrient-dense baby meals to family-founded food companies, functional hydration, and modern better-for-you treats, this episode highlights how today’s CPG innovators are redefining what it means to create products that truly serve people.
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On this episode of the Firebelly Social Show, Duncan Alney is at the Expo West, where he speaks with founders of emerging food and beverage brands about next-generation innovation. They explore globally inspired products like ube-based drinks, the rise of clean-label snacks, and functional non-alcoholic beverages. Plus, a look at how personal stories and lifestyle shifts are shaping the future of CPG brands.
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On this episode of the Firebelly Social Show, Duncan Alney talks with Matthew Kubick, Founder and President of Local Demo Service, about the importance of product demos for building brand loyalty. Matthew explains how demos help brands move from innovation sets to regular shelf placements in major retailers like Sprouts. He also shares his thoughts on how understanding trends is critical for brand success and why natural retailers are the future.
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On this episode of the Firebelly Social Show, Duncan Alney is joined by Gage Mitchell, Founder, CEO, and Creative Director of Modern Species, to discuss building a purpose-led brand agency. They explore the benefits of choosing a niche rooted in impact, blending strategy with storytelling, and why collaboration beats competition. Gage also talks about scaling responsibly without losing culture or mission.
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On this episode of the Firebelly Social Show, Duncan Alney talks with Daniel R. Clarke, Founder and Lead Consultant of Tea At Four LLC, to discuss the importance of brand positioning. They explore how big CPG brands build lasting loyalty, why challenger brands win with speed and focus, and how a sharp point of difference cuts through crowded categories. Daniel also shares advice on using AI without losing your brand’s core identity.
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On this episode of the Firebelly Social Show, Duncan Alney talks with Collin Pollock, Founder of WheelyQ Barbecue, to discuss building a mission-driven BBQ brand. They explore turning personal obstacles into entrepreneurship, creating clean sauces with simple ingredients, and donating profits to SMA research. Collin also shares advice on staying persistent and never holding back.
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