Blog - Firebelly Marketing

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Firebelly Marketing Team · Social Media Marketing

Retail Media Strategy for CPG Brands: Lessons from Eric Martindale on Driving Retail Growth

Retail media strategy for CPG brands is quickly becoming one of the most important drivers of growth. For years, social sat at the center of most CPG marketing strategies. It […]

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alt text: shopping mobile app ads highlighting online grocery shopping. includes delivery offers, product categories like electronics and fashion, and phone screens displaying app interfaces. vibrant colors contribute to a convenient and modern shopping theme.

Firebelly Marketing Team · Social Media Marketing

Retail Media Strategy: Why CPG Brands Can’t Rely on Social Alone

For years, social media’s been the center of gravity for CPG marketing. Build awareness.Drive engagement.Hope it translates to sales. But something’s shifted. More and more, the moment of purchase isn’t […]

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Firebelly Marketing Team · Social Media Marketing

Social Media Marketing in 2026: Firebelly’s Predictions for CPG Brands

If the past few years of social media marketing have felt chaotic, that’s because they were. Platforms shifted priorities overnight, algorithms became less predictable, AI entered the chat and consumer […]

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Firebelly Marketing Team · Social Media Marketing

Distribution Models Cheat Sheet

“The Eight Tentacles” of Food and Beverage Growth Purpose: This cheat sheet outlines the major distribution models food and beverage brands can use to grow beyond traditional retail. It includes […]

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Firebelly Marketing Team · Social Media Marketing

Inside Firebelly’s Content-First Social Media Strategy

If you spend any time around social teams, you’ve probably heard the phrase “content-first social media strategy.” For Firebelly’s Head of Operations, Mark Alexander, it’s not a buzzword. It’s the […]

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Firebelly Marketing Team · Social Media Marketing

How to Choose an Agency Partner That Actually Fits

When it comes to finding the right marketing partner, fit is everything. Ok, that’s an understatement. At least, according to Firebelly’s Head of Revenue, John Simpson. This obsession with client-agency […]

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Firebelly Marketing Team · Social Media Marketing

How to Choose the Right Social Media Agency for Food and Beverage Brands

Choosing the right social media agency can make or break a food and beverage brand’s growth. For many small and midsize brands, social media is the bridge between product and […]

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Firebelly Marketing Team · Social Media Marketing

Unlocking Retail Velocity for Food and Beverage Brands

What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle. The real test comes […]

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Firebelly Marketing Team · Social Media Marketing

Walmart.com Advertising Lessons from Millie’s Sipping Broth

As CPG food and beverage brands look for new ways to win visibility and sales online, Walmart.com has become a powerful channel. But success on Walmart isn’t about simply listing […]

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Firebelly Marketing Team · Social Media Marketing

“Why Do We Do What We Do?” How Firebelly Became a Food and Beverage Social Media Marketing Agency

Becoming a food and beverage marketing agency didn’t happen by accident. It wasn’t born in a strategy deck. It wasn’t a pivot born of panic. It was a series of […]

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Firebelly Marketing Team · Social Media Marketing

Authenticity Over Algorithms: Why UGC Is Fueling the Future of Food & Beverage Social

An Interview with Sam Gieseking, UGC Specialist at Firebelly In a social media landscape flooded with polished campaigns and paid endorsements, user-generated content (UGC) has emerged as one of the […]

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Firebelly Marketing Team · Social Media Marketing

Micro-Moments: How CPG Brands Can Win the Grocery Scroll

Stop guessing when your customers want your product. Start showing up the moment they do. Yes… It’s possible. Whether they’re comparing granola bars in-store or adding oat milk to their […]

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