Blog - Firebelly Marketing

Firebelly Marketing Team · Social Media Marketing

Snack Consumer Trends: What Social Conversations Reveal About Today’s Shoppers

Consumers Are Already Telling Brands What They Want For decades, brands have relied on surveys, focus groups, and sales reports to understand consumer behavior. Those methods still have value. But […]

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Firebelly Marketing Team · Social Media Marketing

What the Fastest Growing CPG Brands Reveal About Modern Growth

A few weeks ago, Bain & Company released its latest Insurgent Brands list, highlighting 113 consumer brands driving outsized growth across the industry. According to Bain, just 1.7% of consumer […]

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Firebelly Marketing Team · Social Media Marketing

Aldi’s Store Format Is Changing CPG Retail. Most Brands Aren’t Ready

Most CPG brands think they’re competing on social. But that’s not the only arena. They’re also competing on the shelf. And retailers like Aldi are making that reality much more […]

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Firebelly Marketing Team · Social Media Marketing

Why Social Media Marketing Isn’t Working for Food & Beverage Brands (And What to Do Instead)

Most food and beverage brands are investing heavily in social media marketing but very few are seeing real business results. More content. More posts. More platforms. And yet, the gap […]

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illustration of a smiling woman shopping online using a giant smartphone. she points at grocery icons while pushing a cart, with a plant nearby. bright, cheerful tone.

Firebelly Marketing Team · Social Media Marketing

Retail Media Strategy for CPG Brands: Lessons from Eric Martindale on Driving Retail Growth

Retail media strategy for CPG brands is quickly becoming one of the most important drivers of growth. For years, social sat at the center of most CPG marketing strategies. It […]

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alt text: shopping mobile app ads highlighting online grocery shopping. includes delivery offers, product categories like electronics and fashion, and phone screens displaying app interfaces. vibrant colors contribute to a convenient and modern shopping theme.

Firebelly Marketing Team · Social Media Marketing

Retail Media Strategy: Why CPG Brands Can’t Rely on Social Alone

For years, social media’s been the center of gravity for CPG marketing. Build awareness.Drive engagement.Hope it translates to sales. But something’s shifted. More and more, the moment of purchase isn’t […]

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Firebelly Marketing Team · Social Media Marketing

Social Media Marketing in 2026: Firebelly’s Predictions for CPG Brands

If the past few years of social media marketing have felt chaotic, that’s because they were. Platforms shifted priorities overnight, algorithms became less predictable, AI entered the chat and consumer […]

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Firebelly Marketing Team · Social Media Marketing

Distribution Models Cheat Sheet

“The Eight Tentacles” of Food and Beverage Growth Purpose: This cheat sheet outlines the major distribution models food and beverage brands can use to grow beyond traditional retail. It includes […]

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Firebelly Marketing Team · Social Media Marketing

Inside Firebelly’s Content-First Social Media Strategy

If you spend any time around social teams, you’ve probably heard the phrase “content-first social media strategy.” For Firebelly’s Head of Operations, Mark Alexander, it’s not a buzzword. It’s the […]

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Firebelly Marketing Team · Social Media Marketing

How To Choose A Marketing Agency Partner That Actually Fits

Wondering how to choose a marketing agency that truly understands your brand?Choosing the right marketing agency can make or break your food and beverage brand’s growth, especially in a crowded, […]

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Firebelly Marketing Team · Social Media Marketing

How to Choose the Right Social Media Agency for Food and Beverage Brands

Choosing the right social media agency can make or break a food and beverage brand’s growth. For many small and midsize brands, social media is the bridge between product and […]

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Firebelly Marketing Team · Social Media Marketing

Unlocking Retail Velocity for Food and Beverage Brands

What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle. The real test comes […]

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