Blog - Firebelly Marketing
how to choose an agency partner that actually fits, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

How to Choose an Agency Partner That Actually Fits

When it comes to finding the right marketing partner, fit is everything. Ok, that’s an understatement. At least, according to Firebelly’s Head of Revenue, John Simpson. This obsession with client-agency […]

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how to choose the right social media agency for food and beverage brands, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

How to Choose the Right Social Media Agency for Food and Beverage Brands

Choosing the right social media agency can make or break a food and beverage brand’s growth. For many small and midsize brands, social media is the bridge between product and […]

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unlocking retail velocity for food and beverage brands, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

Unlocking Retail Velocity for Food and Beverage Brands

What Is Retail Velocity and Why Does It Matter? In the crowded world of food and beverage, landing on the shelf is only half the battle.  The real test comes […]

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walmart.com advertising lessons from millie’s sipping broth, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

Walmart.com Advertising Lessons from Millie’s Sipping Broth

As CPG food and beverage brands look for new ways to win visibility and sales online, Walmart.com has become a powerful channel. But success on Walmart isn’t about simply listing […]

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“why do we do what we do?” how firebelly became a food and beverage social media marketing agency, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

“Why Do We Do What We Do?” How Firebelly Became a Food and Beverage Social Media Marketing Agency

Becoming a food and beverage marketing agency didn’t happen by accident. It wasn’t born in a strategy deck. It wasn’t a pivot born of panic. It was a series of […]

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authenticity over algorithms: why ugc is fueling the future of food & beverage social, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

Authenticity Over Algorithms: Why UGC Is Fueling the Future of Food & Beverage Social

An Interview with Sam Gieseking, UGC Specialist at Firebelly In a social media landscape flooded with polished campaigns and paid endorsements, user-generated content (UGC) has emerged as one of the […]

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micro-moments: how cpg brands can win the grocery scroll, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

Micro-Moments: How CPG Brands Can Win the Grocery Scroll

Stop guessing when your customers want your product. Start showing up the moment they do. Yes… It’s possible.  Whether they’re comparing granola bars in-store or adding oat milk to their […]

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snacktok is way more than a hashtag. it’s a blueprint. in this blog, we break down: why snacktok works so well, what cpg brands can do to participate, content formats that stand out, how to create relevance without trying too hard.
Firebelly Marketing Team · Social Media Marketing

What CPG Brands Can Learn from SnackTok

SnackTok is WAY more than a hashtag. It’s a blueprint. In this blog, we break down: why SnackTok works so well, what CPG brands can do to participate, content formats that stand out, how to create relevance without trying too hard.

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winning tiktok strategies for cpg food & beverage brands, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

Winning TikTok Strategies for CPG Food & Beverage Brands

With over 1 billion monthly users—and a For You Page that turns unknown snacks into sellout sensations overnight—TikTok has become the discovery engine for modern consumers. Especially in the food and beverage world. In this blog, we break down: What makes TikTok different for CPG brands, Creative formats that actually work, Why storytelling beats hard selling, How to build brand lift across organic and paid.

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micro-influencer marketing for food and beverage brands: the scalable strategy you’re probably overlooking, firebelly marketing
Firebelly Marketing Team · Influencer Marketing

Micro-Influencer Marketing for Food and Beverage Brands: The Scalable Strategy You’re Probably Overlooking

Learn how CPG food and beverage brands can leverage micro-influencer marketing to drive awareness and build trust—especially in top and middle-of-funnel campaigns. This guide covers strategy, creator selection, partnership structure, and measurement—built for today’s hybrid retail environment.

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the cpg social media visual guide: food photography standards by platform in 2025, firebelly marketing
Firebelly Marketing Team · Social Media Marketing

The CPG Social Media Visual Guide: Food Photography Standards By Platform in 2025

Discover the latest food photography standards across social media platforms in 2025, helping CPG brands optimize their visual content strategy to increase engagement, drive conversions, and build authentic connections with today’s visually-driven consumers.

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gen z beverage marketing: health trends and social shifts are transforming tastes, firebelly marketing
Firebelly Team · Food and Beverage News

Gen Z Beverage Marketing: Health Trends and Social Shifts Are Transforming Tastes

Explore how Gen Z and millennials’ health-conscious choices are reshaping the beverage industry, with Zevia’s success indicating a potential decline in traditional soda consumption and creating new marketing opportunities for innovative brands.

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