Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
Explore how Gen Z and millennials' health-conscious choices are reshaping the beverage industry, with Zevia's success indicating a potential decline in traditional soda consumption and creating new marketing opportunities for innovative brands.
Read MoreThe beverage industry continues to evolve at an unprecedented pace, presenting both challenges and opportunities for CPG brands entering or expanding in the market. On February 21, 2025, Duncan Alney, founder of Firebelly Marketing, hosted an exclusive panel discussion featuring industry leaders who shared crucial insights about market trends, distribution strategies, and brand building in today's competitive landscape.
Read MoreIn the ever-evolving world of beverages, a new trend is bubbling up to the surface, captivating both innovators and consumers alike. While flavor profiles, nutritional value, and cost have long been the holy trinity of beverage development, there's a new sheriff in town… Texture. More specifically, beverage texture trends.
Read MoreMajor changes in the frozen food market put spotlights on health, organic products. The frozen foods market has evolved dramatically in recent years. Shifting consumer preferences and technological advancements is driving this change. Put simply: shoppers expect the frozen food products they bring home to do more than taste really good.
Read MoreElection content will soon flood socials in 2024. Food & beverage brands must adapt or see their sales plummet. Instagram, Facebook, TikTok, X (Twitter), YouTube, Snap… even LinkedIn. Every platform is about to be bombarded with politics. And this will affect EVERY brand that relies on social media to generate brand awareness and drive sales.
Read MoreMillennials and Gen Z Irish are thirsty for non-alcoholic drinks. Known as the land of whisky and pints, Ireland has seen a 30% decline in alcohol consumption over the past 20 years. This stat isn't exclusive to the island nation, as a global focus on health has triggered a shift in drinking habits.
Read MoreIn the fast-evolving landscape of the CPG food and beverage industry, the integration of Artificial Intelligence (AI) has become a hot topic, sparking debates among consumers and professionals alike.
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