Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
Black Friday is a golden opportunity for consumer packaged goods (CPG) food and beverage brands to find their audience and drive sales. The right marketing strategies allow CPG brands to tap into the frenzy of this shopping holiday to stand out in a crowded marketplace… A marketplace that’s getting more crowded with each passing year.
Read MoreMajor changes in the frozen food market put spotlights on health, organic products. The frozen foods market has evolved dramatically in recent years. Shifting consumer preferences and technological advancements is driving this change. Put simply: shoppers expect the frozen food products they bring home to do more than taste really good.
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