Firebelly's Lauren Johnson Gets Facebook Blueprint Certification
Facebook Blueprint Certified Buyer: Lauren Johnson
We're excited to announce that Firebelly's Senior Social Media Manager Lauren Johnson received her Facebook Blueprint Certification after passing Facebook’s Certified Buying Professional exam!
What is Facebook Blueprint Certification?
Facebook Blueprint is an eLearning program that allows people to learn more about advertising on Facebook and Instagram. Through Blueprint, Facebook offers more than 90 courses that help people expand their knowledge, establish expertise and earn verified credentials.
Facebook Blueprint certification exams help social media marketers stand out in the field. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
What is a Facebook Certified Buying Professional?
Facebook describes a Facebook Certified Buying Professional as someone "who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger." It covers topics in campaign planning, setup, optimization and measurement and reporting.
The proctored exam is rigorous. Its scaled scoring system is 300 to 1000 and exam takers must have a minimum score of 700 to pass.
We are proud of all of the hard work Lauren put into getting her Facebook Blueprint Certification to up her already amazing advertising game and show clients and partners our commitment to excellence.