How The Latest Marvel Offering Proves The Importance Of Digital Marketing
Image from @doctorstrangeofficial Instagram
With Doctor Strange In The Multiverse of Madness conjuring magical box office numbers, it’s safe to say that Marvel knows how to market their films. Fandango reported that the “Sorcerer Supreme” flick sold more tickets in its first 24 hours than any film in 2022. Marvel’s heroic social media strategy proves that — even as an entertainment giant — emphasis must be put on pushing the boundaries and parameters within digital promotion.
Conversation Through Minimalism
The company adapted a “less is more” ideology. By offering snippets or postings that didn’t reveal the entire product, conversations were sparked, leading to endless theories and debates on the whereabouts of the characters in the film. Marvel’s strategy included social posts that were visually striking, delivering dynamic execution that leapt off the page and resulted in scroll-stopping content.
Targeted Keywords
The latest offering from Marvel prompted a “Multiverse” keyword search. In comic book lore, the “Multiverse” is defined as different realities occupied by numerous fan favorite comic book characters. The searched keyword resulted in a trend where users were encouraged to participate in Dr. Strange’s parallel world hijinks. This prompted the preposterous “multiverse of madness” comparisons, in which users applied the term to humorously overlap with completely unrelated pop culture moments. Optimized posts also included #DoctorStrange, which encouraged word of mouth in their content marketing. In contrast, they bolstered intrigue by demanding viewers to keep plot point discussions to a minimum via #DontSpoiltheMadness.
Influencers
Cast members in the comic book lore are no-brainer marketers. Some of the biggest names in pop culture have tried their hands at portraying either a hero or villain for the Marvel Cinematic Universe. With a shared following of millions, celebrities posting high-quality advertisements was an easy way to drive more traffic via authentic backlinks and create awareness for upcoming features beyond Doctor Strange 2.
Tailored Social Image
Marvel wants to stand out from the crowd by creating an overall authentic, positive, and consistent image and voice across their multiple channels. Posts are carefully crafted to incorporate a tone that's relatable and personable. Instead of dismissing users as mere numbers, Marvel emphasizes the importance of their respective following, regularly engaging and cultivating conversation. All the while, employed digital marketers are keeping a close eye on emerging digital trends.
Straight from the panels of your favorite comic book, our team’s abilities are digital marketing… in this universe and the next. Let us give your next campaign superpowers!