Remote Work Makes Digital Marketing Go ‘Round
Due to the global pandemic, and the accessibility of developed technologies, millions of employees are now working from a remote set-up.
It’s definitely not a bad thing.
Digital assets have been crucial in developing meaningful communication and collaboration, ranging from video chatting to KPIs that monitor progress. An abrupt transition forced an involuntary movement away from the office, resulting in more adaptability than expected.
According to a Gallup Panel survey conducted last year, the percentage of American employees working remotely from 2019-2020 doubled, from 31% to 62%, totaling 100+ million working remotely. Furthermore, 61% of U.S. employees have embraced remote work and want to continue this methodology moving forward. According to research by Logitech, around 70% of global employees work remotely for at least a day a week.
All signs are pointing towards a growing number of hybrid teams, with flexible on-site and remote options available. As per a survey from Microsoft last year, people don’t want to put on a suit anymore or embrace office etiquette, with 82% of businesses reporting that remote work is a powerful way to retain top talent.
Since the beginning of the Industrial Age, the workforce has been dedicated to what is now considered the traditional 9-5 routine, clocking in early morning and leaving around late afternoon. The worst parts of this were innumerable: the chaotic commute; being stuck in traffic to-and-from a specific position; sitting in a cramped office space; cubicles.
The dawn of a digital revolution began in the latter half of the 20th century, with digital computing the driving technology. It was known as the Third Industrial Revolution, preceding its sequel era (the Fourth Industrial Revolution), that we currently live in today. The rise of the internet became a huge milestone in connectivity, bridging the gap to globalizing the civilized world.
Now, individuals desire a more innovative and flexible way to work, proving the assumption that online employment ensures productivity around products and services.
The concept of working from home has been teased before.
Over a decade ago, in 2009, IBM permitted 40% of their work force to perform their tasks outside the office. Inexplicably, this resulted in higher annual profits. Recent research from the Bureau of Labor Statistics suggests that industries are embracing remote work faster than others. According to the findings, marketing specialists — in particular, social media marketing specialists — are second highest on the “Top 10 Jobs With The Most Opportunities” list, tallying 63.6%. By embracing globalization, companies have seen an increase of ideation across state lines and international boundaries, leading to a substantial raise in global cooperation.
The positives to having the ability to instill confidence in employees has innumerable perks. Motivation is equivalent to increased efficacy, creativity, and motivation, amongst several other benefits.
“For a tiny company like Firebelly - it's been a paradigm shift to have employees from all across the US as well as other countries. It's increased our diversity of thought, our talent, and has increased our competitive advantage. While similar sized companies pull from a relatively homogeneous pool - we are able to tap into a variety of backgrounds, cultures and perspectives.” - CEO Duncan Alney
“Recruiting from a global talent pool is easily the biggest benefit to having a remote workforce. We are also seeing, somewhat ironically, that our teams have fewer distractions working remotely and consequently are more productive. Humans naturally crave interaction so it is hard to replace lunches and happy hours for bonding, but since we are a social media agency, we are all actively a part of each other's lives (virtually).” - President Jeremy King