Social Media Marketing Hitting The Right Notes For Musicians

Images from Paul McCartney, ‘Egypt Station' Album and Harry Styles’ www.youarehome.co

Opportunities are changing in the music industry, evolving with nearly unlimited social reach. Now that all music is accessible, permitting listeners an archival library of every song in existence, social marketing strategies are directly involved in digital assets and merchandising in this expanding entertainment sector.

Infamous Adaptors

Let’s face it: it’s short-sighted to think you can get by in today’s world without taking advantage of social media promotions to market your business. 

Look at Sir. Paul McCartney. He’s arguably the greatest living rock star on the planet. When you have a member of the Beatles hopping on the train, you know it’s important.

With the 2018 campaign behind the release of his Egypt Station album (his first No.1 album since 1982), every step of the journey involved intricate clues sprinkled across every social media platform.

Social media gives you the ability to essentially reach an unending number of people who have not heard your music, or have without realizing it. In this way, it is the ultimate tool to use as you wish; the artist is in control and it’s up to the agency to convey their intended message.

Contemporary Artist Diversification 

The promo that has been taking up all of our interest lately is the Harry’s House release. Harry Styles’ marketing team are bonafide geniuses; they’ve efficiently and effectively mastered the art of multi-platform marketing for an album release. 

From a landing page that changed daily in relation to the album, to Facebook, Instagram, Twitter, Discord, and even traditional print media (Better Homes & Gardens, local newspapers), this release has been incredibly intricate, thorough, and successful.

Live Streaming

You no longer have to be physically present to be a part of the experience; events such as concerts, listening parties, and discussions can now be enjoyed in the comfort of your home. Last year saw this method blow up, clocking 550 billion hours watched through global engagement. The live streaming music industry is projected to be valued at 184.3 billion by 2027.

Fan engagement on social media is very important, and with the aforementioned Harry’s House, an entire Discord server titled “You Are Home” has been updated to give fans different channels to discuss music, memes, and streams. By controlling their live streams, artists are truly able to create micro-communities within their own fan base during different subsets of their careers.

Playlist Integration

It’s not enough to simply upload the music to a streaming platform. The tunes need to be pitched in a specific playlist, marketing each song to the audience throughout the conversion process. It’s a dense and overcrowded field, and most listeners enjoy having numerous options to score their daily activities.

We enjoy this specialization so much, we have our own tab for any occasion that you can enjoy right here.

Personal Branding 

Essentially, marketing is about presenting a cohesive story of the musician that intrigues, incorporating a vast set of digital tools available to exponentially push those ideas forward. Personal branding is everything, bolstered by the multimedia aesthetic of online presence.

If you want to collaborate on a duet, we aren't very good singers… but we definitely know the rhythm of social media marketing. Witness us hit all the right notes by contacting us here.