TikTok is the new in-network. It is currently the most downloaded app, boasting more than a billion active monthly users. Since 2019, the platform has exploded, reaching the 10-digit usership marker faster than any other social network preceding it. Therefore, many companies are now asking themselves how they can benefit from this social network and expand their reach to customers.
Read MoreThere has been significant growth in both the premium and super-premium segments of the liquor industry. Large spirit corporations have been swooping in, purchasing independent, craft products created to supposedly cut into the market share of corporate leaders.
Read MoreOpportunities are changing in the music industry, evolving with nearly unlimited social reach. Now that all music is accessible, permitting listeners an archival library of every song in existence, social marketing strategies are directly involved in digital assets and merchandising in this expanding entertainment sector.
Read MoreIn recent years, crypto currencies are getting a ton of attention. So much so, that the digital assets have trickled into the digital marketing space. With recent negative connotations associated with the concepts, there’s a lot of confusion when it comes to crypto. Let’s break it down in simple terms.
Read MoreEach month, our team gets together for a Firebelly Bonfire – a shared discussion over all things digital marketing and adapting to the ever-changing ad landscape. To give context on how Pinterest works for brands, here are our insights on utilizing the burgeoning social marketing tool.
Read MoreWe’re celebrating our Firebelly dads, and dads everywhere, with a Father’s Day playlist, created by the dads on our team! They each contributed three songs and gave us a few sentences on an instance or experience that particularly stands out as being impactful along their fatherhood journey.
Read MoreWith Doctor Strange In The Multiverse of Madness conjuring magical box office numbers, it’s safe to say that Marvel knows how to market their films. Fandango reported that the “Sorcerer Supreme” flick sold more tickets in its first 24 hours than any film in 2022. Marvel’s heroic social media strategy proves that — even as an entertainment giant — emphasis must be put on pushing the boundaries and parameters within digital promotion.
Read MoreStart your engines! It’s racing season, and the 106th running of the Indianapolis 500 is just around the corner. This playlist was inspired by the sights, sounds, and speeds associated with the greatest spectacle in racing (or on Earth, depending on who you ask!) I grew up in a racing family, surrounded by people who eat, sleep, breathe, live and die by their love for racing, and these are just some of the songs that I queue up when I am headed to the track. (With a few contributions by my fellow Firebellies!)
Read MoreAs Firebelly Marketing continues to grow, we’re introducing you to the Firebelly people. Social Media is social in nature and we want you to get to know the people that make Firebelly what it is. We’re continuing the series with Sam Dietz—Firebelly’s Senior Social Media Manager.
Read MoreHis nonsensical books contained more genius than nonsense.
Across his extensive bibliography, Dr. Seuss imbued plenty of life and business advice, all illustrated within the surrealistic pages of his books. In his quirky way, the greatest selling children’s author of all time offered professional wisdoms from a house cat delivering moral values, wearing a fashionably large hat.
Read MoreIt was the slap heard ‘round the world!
Some are calling it the most rewatched bit of content since a Zapruder film. There are conspiracies out the wazoo analyzing what exactly happened.
Read MoreInspiration can be found in many things. For some, it happens spontaneously, arising at any moment. Whether through exercise or being enamored by another’s work, there are many factors that can get those pesky creative juices flowing. For others, motivational concepts are easier to understand when mapped out, à la vision boards. A digital vision board in its own right, Pinterest is a social platform that many companies are exploring to spark inspiration and ideation.
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