Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
You know a brand is doing social media right when people outside the target market engage with the content. Engagement on social media can give insight into how well the brand is doing with creating community and excitement around their product.
Read MoreYou wouldn’t hire an employee if you weren’t impressed with their resume. Why would you hire a marketing agency with no experience in the wine and spirits industry? Specialized agencies, who cater to your industry can make all the difference between a successful marketing campaign and one that fails.
Read MoreAs you pass through the aisles of a grocery store, you might see new products lining the shelves every day. If you have your own food and beverage brand, you might wonder how these new brands get to where they are. Bringing a new food product to market and getting into grocery stores can be an exciting yet challenging endeavor. To effectively market and sell your product to retailers, it's crucial to have a thorough strategy and a deep understanding of the industry.
Read MoreFunctional beverages are drinks designed to have positive effects beyond just taste and hydration. Think energy drinks giving you that extra pep in your step from caffeine. Vitamin-infused water is a way to ensure you’re always taking your vitamins. Non-alcoholic beverages including CBD, adaptogens, or nootropics.
Read MoreThere are nearly 65,000 wine producers worldwide, with around 14,000 of those producers located in the United States alone. If you’re dreaming of starting a wine brand, you’re doing it at the right time. The retail value of wine sales in the U.S. was 79.1% billion last year, with 773 million gallons of wine produced domestically. Plus, millennials really enjoy drinking wine regularly.
Read MoreNon-alcohol concepts are currently trending. Mocktail recipes are constantly cluttering social media feeds. “Sober-curious” is a popular hashtag for those pursuing a life without spirits. In 2023, demand for zero-proof beverages is at an all-time high. Both millennials and Gen Z have an all-or-nothing approach, considering alcohol-free beverages on their own terms.
Read MoreNew culinary innovations, consumer preferences, and sustainable methods are transforming the way we produce and consume our meals. Sure, there is the rise of mood food, curry, and mushrooms, amongst other popular new additions to the dinner table domestically. However, our observations concern only the shifting patterns to imaginative culinary leanings. There’s no shortage of tempting tastes and intriguing elements to try this year.
Read MoreWith what seems like endless social media options, Meta’s Threads somehow grabbed the attention of over 100 million users less than 6 days after its launch on July 5th, 2023. Threads offers a similar style as Elon Musk’s social platform X (formerly known as Twitter.) Unlike its rival X, Threads isn’t a stand-alone network; it works as a microblogging companion app to Instagram, easily integrating the existing user base.
Read MoreIn an era where people consume more social media content than traditional media, brands need to tell their stories in a way that captures the attention of the customer in an authentic way!
Read MoreContent has evolved a lot over the last decade. It does so many things that entertain, inform, and captivate our attention. In social media marketing, there are several forms of content that can be used to captivate an audience. In our executive briefing, we covered some of our top 5 styles: short-form video, photography, graphics, blogs, and podcasts.
Read MoreToday, food brands are constantly looking for ways to maximize their reach and drive sales. Many great food brands partner with a social media agency to build brand loyalty, garner trust and connect with their consumers emotionally.
Read MoreHealthy foods are in, and bad foods are out! Social media marketing is a powerful tool that makes nutrition education much more accessible. It can also be a powerful tool to promote eating better and moving more.
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