Filmland Spirits is an award-winning producer of whiskey. When Filmland approached Firebelly, its goal was to develop a sustainable lifestyle content strategy to engage new audiences and extend brand awareness.

After hearing Filmland Spirits’ goal, Firebelly established metrics focusing on: 

• Increasing audience growth on Instagram.
• Increasing post engagements.
• Sustaining an engagement rate above the industry average on both Facebook and Instagram
• Extending the reach of content to new audiences through a boosted post-strategy

This case study examines the notable progress regarding the brand’s strategic use of content creation on social media to reach its goals between July 28th, 2023 and December 31st, 2023. 

Since Firebelly began content creation and strategy for Filmland’s socials they experienced:

Filmland’s average engagement rates

SITUATION

CONTENT ANALYSIS

A breakdown of what Filmland was posting before working with Firebelly and how their customers responded.

WHAT WAS POSTED

How People Engaged

CHALLENGE / TASK

Filmland’s biggest challenge was creating high-quality content in a sustainable, cost-effective way. Additionally, they struggled to apply consistency to their content strategy leaving viewers on social media uncertain about the brand’s identity and what differentiated it from competitors.

Firebelly’s primary goal was to help establish and communicate a consistent brand voice around the following:

• High-quality spirits crafted with a movie-making mindset.
• Combining pop culture nostalgia and mid-century aesthetics that appeals to today’s consumers.
• Elevate subculture in all its cheeky, rebellious glory and celebrate the campy quirks of its consumers.
• Appeal to high-end whiskey connoisseurs.

To accomplish this, Firebelly recommended the following content pillars to shape a dynamic social strategy:

• Fusion of film watching and whiskey drinking, highlighted by engaging product photography incorporating a human element, strongly focusing on aesthetic allure.
• Cinematic recipe videos crafted with a filmmaking approach, adding a creative twist to craft cocktails.
• Sophisticated lifestyle images portray the classy and personality-rich ambiance of Filmland’s whiskey-drinking experience.
• Integration of trending sounds and video styles to ensure the brand’s continued relevance and resonance with the audience.
• Incorporation of campy B-list movie reels and images to cater to the unique tastes and quirks of Filmland’s consumer base.

After reviewing Filmland’s position and goals, Firebelly recommended: 

• A consistent posting cadence on both channels (Facebook and Instagram)
• Weaving a cohesive brand image on all platforms.
• Ramping up both the quantity and quality of videos.
• Including a mix of relatable and elevated lifestyle images.
• Putting ad spend behind successful content. 

RESULTS

Top Performing Facebook Posts

Top Performing Instagram Posts

Firebelly succeeded in helping Filmland expand its social audience. In just 5 months, we not only quadrupled their Instagram following but also confidently anticipate reaching the client’s subsequent goal of reaching 5,000 Instagram followers by the conclusion of July 2024.

“Furthermore, in addition to meeting our audience growth goal, we not only doubled the average reach per post but also tripled total post engagements and quadrupled total profile impressions. These outcomes unequivocally demonstrate the success of achieving the initial objectives of elevating brand awareness and enhancing audience engagement.”

We are currently in the process of establishing Filmland’s key performance indicators (KPIs) for their social channels in 2024 and look forward to more success to come.

WORK WITH AN AWARD-WINNING FOOD AND BEVERAGE SOCIAL MEDIA MARKETING AGENCY

★★★★★

Take the first step by scheduling a call with our Founder, Duncan Alney to discuss:

🔥 Your social media marketing goals and anticipated ROI

🔥 Candid – no bullsh*t – feedback and insights on your current approach

🔥 Valuable ideas for an approach that integrates organic, paid and influencers

🔥 Next steps and budget to launch your program

We’d love to see if we’re a good fit for helping you reach your social media marketing goals. Please fill out this form and we will get back to you soon at the email address you provide.

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FAQs

Do you only do social media?
Yes. We stay in our lane and do what we do best, but we’ll work seamlessly with your other marketing partners.

What kind of brands do you help?
We work best with brands who have clear goals, passion for their products, and the budget required to share that passion and achieve those goals. 😉

How much do your services cost?
After an intro call to learn more about your goals, we’ll provide you with a proposal and investment details.