Aisha Chottani's Delicious "Moment"
A world saturated with stress often holds little room for self-care. Many people seek that perfect balance between a busy lifestyle and moments of tranquility. What if there's a product that tastes delicious and also promotes mental well-being?
Aisha Chottani dives into her path from a stressful corporate job to creating a beverage brand that champions mental wellness. Her global upbringing and professional background led her to craft adaptogen-infused drinks, providing a delicious way to manage stress. With each flavor, she aims to balance bodily wellness with pure enjoyment. She also discusses the benefits of ashwagandha and L-theanine, two fundamental ingredients in Moment's drinks. Balancing her work-life dynamic while running a startup with her husband, Aisha shares how embracing tough decisions is crucial for entrepreneurial success.
On this episode of the Firebelly Social Show, Duncan Alney talks with Aisha Chottani, Founder and CEO of Moment, about creating a beverage that encourages calmness and mental clarity. Aisha discusses how businesses can address larger societal issues, shares her social media engagement strategies, explains the intention behind creating the Strawberry Rose flavor, and offers tips for maintaining a positive dynamic when working with a spouse in a startup.
Here’s a glimpse of what you’ll learn:
[2:06] Aisha Chottani shares the origin story of Moment and how it aligns with self-care
[6:30] The unique properties of Ashwagandha and L-theanine
[9:46] How Aisha's health scare at McKinsey ignited a change towards holistic wellness
[12:46] How businesses can act as platforms for larger societal issues
[17:59] The intention behind creating the Strawberry Rose flavor
[23:23] Tips for maintaining a positive dynamic when working with your spouse in a startup
[26:14] Social media strategy and engagement
[28:49] Aisha’s advice for budding entrepreneurs
About Aisha Chottani:
Aisha Chottani is the Founder and CEO of Moment, a brand dedicated to improving mental wellness through adaptogen-infused beverages. A Harvard graduate and former McKinsey consultant, she channels her expertise and global background into crafting drinks that promote stress management. Aisha's products are crafted from natural ingredients like ashwagandha and L-theanine to encourage balance and mental clarity.
Under her leadership, Moment has expanded internationally, collaborating with major distributors and retailers, and she has successfully navigated business challenges, including her appearance on Shark Tank and launching the brand during the pandemic.
Resources Mentioned in this episode
Quotable Moments:
"Moment is not just about a couple of ingredients, but about that entire experience and your lifestyle that goes into it."
"Being a startup, being an entrepreneur, you can't stop your business spilling into your personal life—you just have to accept it but draw some boundaries."
"Ashwagandha is incredible—it starts rebalancing your cortisol levels, acting like a thermostat in your body."
"Rose water isn't just for taste or aroma; it's been used in traditional wellness in various cultures for its healing properties."
"We use social media to drive our message and as a tool for feedback, which is crucial for constant improvement and refinement."
Action Steps:
Incorporate adaptogens into your daily diet to help manage stress levels: Adaptogens like ashwagandha can help naturally balance your body's stress responses.
Create a regular meditation practice, even if it's just for a few minutes a day: Short daily meditations can improve mental clarity and overall wellness without being time-consuming.
Use social media to engage with and learn about your customers' needs: Aisha Chottani's strategy demonstrates the importance of open customer communication for business growth and product development.
Partner with charitable organizations to contribute to the community and enhance your brand's social impact: Moment's initiative to support mental health nonprofits shows how a company can give back and create positive change.
Practice open communication and clear leadership roles when collaborating in business, especially with partners or family members: This approach helps maintain positive dynamics and successful decision-making in brand-building.