Hell Bent On Great Whiskey
What makes your company's products unique? Is it the packaging or the ingredients used?
For Blake Jones and his team at West Fork Whiskey Co., the uniqueness of their product lies in the history of Indiana's whiskey. They focus exclusively on making whiskey from locally sourced ingredients, and they also incorporate the region's history in their marketing — which gives them a one-of-a-kind identity.
On this episode of the Firebelly Social Show, Duncan Alney and Jeremy King talk with Blake Jones, the Co-founder and President of West Fork Whiskey Co., to talk about making unique Indiana whiskey. Blake shares the history of the company, the challenges they have faced growing the business, and talks about their expansion plans. Stay tuned.
Here’s a glimpse of what you’ll learn:
Blake Jones talks about his company and products
How the COVID-19 pandemic impacted West Fork Whiskey Co.
Blake talks about his company's cocktails and how they use Indiana's history in their marketing
The story behind Old Hamer brand
What Blake is currently excited about
Blake’s experience having bourbon with Indiana Governor Eric J. Holcomb, his favorite drinks, and his tips for tasting bourbon
The biggest challenges Blake has been facing in marketing his company
Blake's advice for entrepreneurs looking to join the beverage industry
About Blake Jones
Blake Jones is the Co-founder and President of West Fork Whiskey Co., a whiskey distillery founded in 2014. They are based in Indianapolis, IN, and their goal is to create high-quality, affordable whiskeys that taste great. Their products are 100% Indiana from grain to glass. Blake comes from a finance and banking background having worked for Huntington National Bank and First Person Advisors. He holds a BS from Indiana University Bloomington and an MBA from Butler University.