Bringing Goodness Full Circle On A Cashew Brand's Social Media Channels
Who makes your favorite cashews? Do they take on social issues and foster relations with others? Or are they so incredibly niche that no one has heard of them? Karma Nuts started with a simple goal: to be the top cashew company with a mission-based value because just like their name, they believe that karma comes full circle.
But having a mission-based and socially-aware brand often isn’t enough of a pull among the masses. Even brands with a mission as good as theirs need to build brand awareness in order to capture their target market, and maybe, even those outside of it.
On this episode of the Firebelly Social Show, Dr. Jeremy Weisz, co-founder of Rise25 Media, talks with Firebelly President Duncan Alney, Vice President Chad Richards, and Director of Client Success Lauren Johnson about how they capitalized on Karma Nuts’ mission-based branding to create and implement an improved engagement strategy on social media. They will also be discussing some tips on how to respond to curious prospective customers, creating co-brand giveaways, and more.
Here’s a glimpse of what you’ll learn:
Duncan Alney, Chad Richards, and Lauren Johnson discuss how Firebelly began working with Karma Nuts.
Lauren shares Karma Nuts' initial brand design and how they gave it a more approachable feel.
How Karma Nuts' Instagram went from 100 to 7,000 followers with Firebelly strategies.
How can you successfully create co-brand giveaways?
Some mission-based brands that people should look into.
Lauren shares her advice on how mission-based brands can grow and build their communities.
What are the biggest mistakes brands make on social media?
Why it’s important to think big, ask a lot of questions, and be relatable.