From Cocoa Pod To Simply Better Chocolate
Where can you find great-tasting, low sugar, and high cacao dark chocolate without sugar substitutes, sugar alcohols, or strange aftertastes?
Great and healthy chocolate should never come with guilt — that’s why ChocXO strives to create healthy, organic chocolate that people can freely enjoy. But what about the business side? Wade Pugh and Rob Greenhow are here to share what owners running a chocolate brand need to know to have a successful and ethical business.
On this episode of the Firebelly Social Show, Duncan Alney talks with Wade Pugh, the Founder and Chief Growth Officer of ChocXO, and Rob Greenhow, the Head Chocolatier at ChocXO, about running a successful, healthy chocolate brand. They explain the process of how to make chocolate from a cocoa pod, the challenges of running a chocolate brand, and the experience of running a business with other parties involved.
Here’s a glimpse of what you’ll learn:
Rob Greenhow explains the process of how to make chocolate from a cocoa pod
Wade Pugh talks about ChocXO
The challenges Rob and Wade face running a chocolate brand
What it’s like running a business with other parties — like investors
What’s next for ChocXO?
About Wade Pugh and Rob Greenhow
Wade Pugh is the Founder and Chief Growth Officer at ChocXO, a company that makes premium dark chocolate with natural, simple ingredients. Wade is also a Founder and Partner in Chewters Chocolates, a specialty chocolate manufacturer located on Annacis Island. As a chocolatier, Wade has spent years seeking out the foundation of great chocolate, developing recipes using unique, fine flavor cocoa beans that are naturally nutty, fruity, and less bitter than more traditional beans.
Rob Greenhow is the Head Chocolatier at ChocXO. Prior to this, Rob was also a chocolatier at Chewter’s Chocolates and Purdys Chocolatier. He also founded Moon Chocolate Company Ltd and was an Operations Manager at Chocotec.