The Future Of Coffee, Sustainability Stories, And Emily McIntyre
Are you struggling to run your business successfully? What if sustainable storytelling is the key?
Emily Mclntyre says that sustainability is the future, but storytelling is how we get there — through interpersonal mediums like words, photos, and videos. A company that thinks of these two elements when making any decision will see success time and time again. This is why — and how — Emily shares her experience in the coffee industry. Focusing on authentic storytelling across all aspects of a brand, Emily is able to connect with consumers and grow her company.
On this episode of the Firebelly Social Show, Duncan Alney talks with Emily Mclntyre, the Founder and CEO of Catalyst Trade, about entrepreneurship and the future of coffee. Emily explains what sustainability storytelling is, the Ethiopian coffee that’s connecting humans across the world, and advice for people trying to get in the coffee industry and make a difference. Stay tuned.
Here’s a glimpse of what you’ll learn:
Emily Mclntyre talks about how she transitioned from being a journalist to a serial entrepreneur
Emily explains what sustainability storytelling is all about
Why storytelling is the core of a successful business
Emily’s first-ever coffee marketing course and its purpose
What makes Ethiopian coffee so unique?
The future of the coffee industry
Emily’s advice for people trying to get in the coffee industry and make a difference
About Emily Mclntyre
Emily Mclntyre is the Founder and CEO of Catalyst Trade, a coffee importing company working to revolutionize the way coffee is traded. Since 2008, Emily has founded multiple coffee businesses. She created the world’s first coffee marketing system and has consulted in nearly every aspect of the coffee supply chain.
Emily is a licensed Q Arabica Grader, Director of the US chapter of International Women’s Coffee Alliance, and an Entrepreneurs’ Organization member. She’s also a martial artist, a pro nonfiction writer, and a creator of speculative fiction.