Redefining Kombucha and Sparkling Tonic Through Science-Based Innovation
Are you a kombucha or sparkling tonic lover? Where can you get flavorful, delicious, and healthy beverages that you can enjoy with your family?
Thanks to Jamba Dunn, Founder of Rowdy Mermaid Kombucha, people can now enjoy functional wellness beverages that are refreshingly delicious, powerfully nutritious, and good for the environment. The company crafts kombucha and sparkling tonics beautifully with sustainably-sourced botanicals, fruits, herbs, and mushrooms. Now, Jamba is here to share how he successfully runs this company and its go-to-market strategies.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Jamba Dunn, Founder and CEO of Rowdy Mermaid Kombucha, about his journey of redefining the kombucha world. Jamba explains how Rowdy Mermaid Kombucha started and his fierce passion for the industry, why the company embraces science-based innovation, and the team’s expansion of in-person marketing initiatives.
Here’s a glimpse of what you’ll learn:
Why Jamba Dunn got into kombucha — and how he started Rowdy Mermaid Kombucha
Jamba explains why Rowdy Mermaid embraces science-based innovations
How Jamba stays passionate in running his business
Why Rowdy Mermaid is transitioning from social media marketing to more in-person initiatives
Jamba explains why some brands thrive through social media marketing and others don’t
About Jamba Dunn
Jamba Dunn is the Founder and CEO of Rowdy Mermaid Kombucha, a premier breakout kombucha and functional beverage producer based on simple, plant-based ingredients and sustainable manufacturing practices. He started the company in 2013 to exercise his passion for academic research and the art of fermentation.
Before Rowdy Mermaid, Jamba was a Worlds and American English Content Designer at Rosetta Stone. He was responsible for designing, writing, editing, and shepherding outward-facing content for a subscription-based readership of tens of thousands. Jamba also has a PhD in media philosophy from The European Graduate School.