Influence 2022 With Jason Falls
Social media is becoming the new norm in the world. Businesses are going digital — which is creating a need to evolve, learn, and adopt these new ways. Would you like to take your business to the next level and build influence in the industry?
Jason Falls says that people need to leverage relationships with trusted, local influencers to communicate a message to their target audience — also known as influence marketing. Additionally, people and brands should learn how to leverage the opportunities that social media is offering if they want to be successful. But what’s the best way to go about it?
On this episode of the Firebelly Social Show, Duncan Alney talks with Jason Falls, a leading digital strategist, author, speaker, thinker, and Senior Influence Strategist at Cornett, about digital marketing. Jason discusses what’s happening on social media in 2022, influence marketing versus influencer marketing, and the role of a content creator in the digital market. Tune in and learn how to successfully market your brand in the digital world.
Here’s a glimpse of what you’ll learn:
Jason Falls explains what’s happening on social media in 2022
The differences between influence marketing and influencer marketing
Jason explains the concept behind the word ‘winfluence’
The importance of pivot marketers in the digital space
Who is a creator, and what’s their role in marketing?
Jason talks about the Marketing Podcast Network and what it offers to its clients
Brands in the food and beverage space that are doing a good job on social media
Jason talks about Metaverse, the opportunities that come with it, and his predictions
About Jason Falls
Jason Falls is a leading digital strategist, author of three books, speaker, and thinker in the digital and social media marketing industry. He is the Senior Influence Strategist at Cornett, a company that is keenly focused on the reinvention of advertising creative to drive engaging social content and measurable results. Jason is also the Executive Producer at the Marketing Podcast Network, a company that manages a network of marketing-related podcasts that offer targeted podcast advertising opportunities to brands wishing to reach business marketers.