Trailblazing The Cannabis-Infused Beverage Space With Jason Reposa Of Good Feels
Entrepreneurs often find themselves consumed by the demands of running a business. The relentless stress and long hours can take a toll on them, leaving them drained and needing a solution to stay energized and focused. What if a product designed to ease entrepreneurial stress emerged from the founder's life-changing experience?
Jason Reposa, an expert in the cannabis-infused beverage space, delves into how a jaw-locking health scare amidst stressful business negotiations led to the birth of a company poised at the intersection of the wellness, technology, and cannabis industries. With his roots in tech and product development, Jason shares how cannabis helped him overcome immense stress and inspired him to create a product that he could proudly share with the world. He discusses his commitment to creating a tangible, purpose-driven product, focusing on the intersection of sustainability, employee well-being, and community impact.
On this episode of the Firebelly Social Show, Duncan Alney talks with Jason Reposa, Founder and CEO of Good Feels, about revolutionizing stress reduction and enhancing our daily rituals with cannabis-infused drinks. Jason discusses the inception of Good Feels, how it maintains its light-hearted company culture while focusing seriously on work, the unique positioning of Good Feels in a competitive cannabis market, and the trends in hemp and licensed cannabis beverage sales.
Here’s a glimpse of what you’ll learn:
[2:15] Jason Reposa shares how his health crisis led to the inception of a cannabis-infused beverage brand
[9:42] Jason's commitment to sustainability, fair wages, and a carbon-neutral facility
[13:05] How Good Feels maintains its light-hearted company culture while focusing seriously on work
[19:19] Jason discusses the unique positioning of Good Feels in a competitive cannabis market
[20:42] The contrasting trends in hemp and licensed cannabis beverage sales
[29:36] Upcoming product launches that promise higher doses and innovative convenience
[34:42] Valuable advice for entrepreneurs on choosing between pursuing wealth or happiness
About Jason Reposa:
Jason Reposa is the Founder and CEO of Good Feels, a company specializing in cannabis-infused beverages. With over 25 years of experience in technology and product development, he boasts two successful business exits. Jason has earned recognition for his trailblazing efforts in the infused beverage space and dedication to mission-driven entrepreneurship. A father of three, he emphasizes work-life balance and encourages an entrepreneurial spirit within his family. His latest venture reflects his commitment to the environment and fair trade practices, embodying a ‘Do No Harm’ philosophy that shapes his company's operations.
Resources Mentioned in this episode
Quotable Moments:
"Cannabis helped me tremendously; I started with THC and CBD, and it helped me relax."
"You have to be able to do something that you actually believe resonates with you, or you will get burned out way less."
"It's not about their first order; it's about the reorder."
"I didn't want to create more of an impact on the world. I actually wanted to be net-positive."
"You have to serve either the money or your happiness. If you choose happiness, you will have a much longer ability to perform."
Action Steps:
Pursue entrepreneurship with the intent to create a positive impact: By aligning personal values with business practices, you build a brand that is not just profitable but also sustainable.
Embrace innovation and iterative development within your business model: This approach allows for continuous improvement and responsiveness to customer feedback.
Foster a positive and inclusive company culture: A light-hearted and employee-focused environment can lead to higher productivity and job satisfaction.
Prioritize wellness and stress relief in product development: By providing healthier alternatives for relaxation, you tap into a growing consumer demand for wellness-focused products.
Educate yourself on local regulations and adapt accordingly: Knowing and complying with local laws can prevent legal issues and help navigate the complex cannabis industry landscape.