Strategies For Optimizing Social Media Channels With Duncan Alney And Dr. Jeremy Weisz
There are many social media channels that businesses can leverage for marketing, but the most common ones in recent times have been Facebook, Instagram, and TikTok. Other channels like Pinterest and LinkedIn are often neglected, and what most businesses don't know is that these platforms offer great opportunities for promoting products.
According to Duncan Alney, the biggest challenge many brands face with social media marketing is not in joining the social media platforms but in creating the content that drives most engagement from its tribe. His company, Firebelly Marketing, works with such brands to help them create the right type of content that optimizes social media in order to grow, scale, and become more profitable.
On this episode of the Firebelly Social Show, Duncan Alney talks with Dr. Jeremy Weisz, the Co-founder of Rise25 Media, about strategies for optimizing social media channels. Duncan explains how his company helps clients improve their online presence, talks about underutilized social media channels, and shares details about some of the clients he has been working with. Stay tuned.
Here’s a glimpse of what you’ll learn:
Duncan Alney talks about his show, the Firebelly Social Show, and why he wanted to move from India to America to become a cowboy
Why Pinterest is often neglected by businesses and how Duncan helped a client optimize it for growth
The other underutilized social channels businesses neglect
Duncan explains why most businesses find it challenging to use Reddit
The use of Snapchat, Whatsapp, and messenger channels
How Duncan audits his clients and some of the unexpected trends he comes across in his work
The social media services Firebelly Marketing provides
What Duncan looks for when hiring new employees — and the current job openings at his company
Where to learn more about Firebelly Marketing and their podcast
Duncan talks about his company's recent partnership with an appliance brand
About Duncan Alney & Dr. Jeremy Weisz
Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more brands.
Duncan is also the host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better.
Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews. Dr. Weisz also founded a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.