Why Google Ads STILL Matter
How often do you use Google ads to market and create more awareness for your brand? Do you know how effective they are in driving traffic and attracting leads to your e-commerce website?
Although many people know Google as a search engine, they don't realize just how effective its ad products are in helping brands through different sales funnels. Google does not just help in researching keywords but also in retargeting customers and increasing brand awareness.
On this episode of the Firebelly Social Show, Duncan Alney talks with Jim Hammerel, the Founder and CEO of Xtropy Web Marketing, about why Google ads still matter in the e-commerce space. They talk about the benefits of high-performing landing pages, how beverage brands can make good use of Google, and the features of a great Google ad campaign. Stay tuned.
Here’s a glimpse of what you’ll learn:
Jim Hammerel explains why most new founders ignore Google ads
How Jim started Xtropy and what the agency does
The key differences between Google ads and social media ads
How beverage brands can use Google to create more awareness and target specific customers
The value of retargeting through Google — and Jim's thoughts on the future outlook of retargeting
What makes a good Google campaign?
The value of high-performing landing pages and compelling offers for e-commerce brands
Where to learn more about Xtropy and Jim Hammerel
Jim's favorite drink and his favorite end-of-day activity
About Jim Hammerel
Jim Hammerel is the Founder and CEO of Xtropy Web Marketing, a full-funnel Google agency and Certified Google Premier Partner. They support both agencies and advertisers with Google ad expertise across dozens of verticals and industries. Xtropy assists organizations by engaging their customers and prospects using cost-efficient, full-funnel Google ad campaigns to generate awareness, sales, and leads. Jim lives in Jackson, Wyoming with his two daughters and loves skiing and being outdoors.