Redefining The Value System Of Food

Joni Kindwall-Moore

Most foods nowadays are processed, causing dietary diseases in many people. So what needs to be done to prevent these diseases from becoming epidemics affecting entire communities? 

In the last couple of decades, processed foodstuffs have more or less replaced traditional natural produce. Food is now becoming more hazardous to consume than ever. Food systems activist Joni Kindwall-Moore recommends redefining the value system of food through regenerative farming and future-proofing. 

On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Joni Kindwall-Moore, Founder and CEO of Snacktivist, about ways people can improve the value of food systems. Joni talks about agriculture and biodiversity, why people should focus on regenerative farming, the importance of ancient grains, and redefining the value system of food.

Here’s a glimpse of what you’ll learn: 

  • Joni Kindwall-Moore shares her thoughts on agriculture and biodiversity

  • How the food people eat impacts their health 

  • Why people should focus on regenerative farming and future-proofing

  • Joni talks about the importance of ancient grains

  • Snacktivist and its products 

  • Redefining the value system of food

About Joni Kindwall-Moore

Joni Kindwall-Moore is the Founder and CEO of Snacktivist, a specialty food business that sells baking mixes, specialty flours, and finished cookies made from healthy and sustainable ancient grains. She worked as a nurse before she grew Snacktivist into a full-time business. Joni is an entrepreneur, food systems activist, and ethnobotanist who studies how people use plants for food and medicine.

Duncan Alney