Jordan Haddad On Mescal And Sustainability
Mezcal is a unique and intriguing spirit that has recently gained a lot of popularity. So, how can budding entrepreneurs launch their mezcal brand?
According to Jordan Haddad, it's crucial to understand the history and cultural significance of mezcal to grow a successful brand in this industry. It will help you to appreciate the spirit and communicate its value to customers. As a social drink, he recommends creating a community around your brand, hosting tasting events, and collaborating with local restaurants and bars to showcase your product. He shares the lessons learned in his journey of building a successful brand in this niche industry.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Jordan Haddad, Co-founder, President, and CEO of La Tierra de Acre Mezcal, about growing a successful mezcal brand. Jordan talks about the genesis of La Tierra de Acre Mezcal and what it offers, how it differentiates itself in the marketplace, its sustainability, and the trends in the mezcal industry.
Here’s a glimpse of what you’ll learn:
Jordan Haddad talks about his background in finance and the transition to becoming an entrepreneur
How he started La Tierra de Acre Mezcal and its product line
How La Tierra de Acre Mezcal differentiates itself in the marketplace
The partnership with the Acre Resort
Jordan explains how they sustain their mezcal production
Trends in the mezcal industry
The differences between tequila and mezcal
The drivers of La Tierra de Acre Mezcal’s growth
About Jordan Haddad
Jordan Haddad is the Co-founder, President, and CEO of La Tierra de Acre Mezcal, a brand that creates award-winning artisanal mezcal from the best regions in Mexico. His prior experience includes working on the High Yield Bond team at Oaktree Capital and two years of M&A investment banking at Lazard. Jordan has a BBA and a bachelor's degree in finance from the University of Michigan Stephen M. Rose School of Business.