Jordan Silbert: Tasty Caffeinated Plant-Based Jerky!
Are you tired of the same old snacks that offer little nutritional value and harm the environment? What if there was a way to fuel your body with delicious, powerful protein without guilt? How can we turn delicious snacks into a force for good?
Jordan Silbert, a serial entrepreneur in the food and beverage space, shares exactly how he's revolutionizing the snacking industry. He discusses transitioning from a successful beverage brand to tackling the food industry with a mission to provide healthy, plant-based jerky options. He dives deep into the importance of taste, texture, and the entrepreneurial mindset required to innovate and lead in a competitive market. Jordan shares the challenges and triumphs of creating and scaling a mission-driven food and beverage brand.
On this episode of the Firebelly Social Show, Duncan Alney talks with Jordan Silbert, Founder and CEO of Agro Power Jerky, about creating a sustainable future through plant-powered snacks. Jordan shares his journey from Q Mixers to Agro Power Jerky, how taste reigns supreme in developing Agro Power Jerky's products, and the potential macro and micro benefits of consuming plant-based products.
Here’s a glimpse of what you’ll learn:
[01:37] Jordan Silbert shares his journey from Q Mixers to Agro Power Jerky
[04:02] Why innovating traditional foods like jerky is important in modern times
[08:23] How taste reigns supreme in the development of Agro Power Jerky's products
[11:51] The role of product texture and the "hedonics" concept in food satisfaction
[18:41] Why self-care and prioritization are vital for entrepreneurs
[22:49] The importance and value of supporting small businesses
[26:30] How Agro Power Jerky contributes to the planet with 1% revenue donations
[30:33] Jordan emphasizes staying true to your brand and delivering aligned products
About Jordan Silbert:
Jordan Silbert is the Founder and CEO of Agro Power Jerky, a company that creates high-protein snacks made from plants. With a history of success in the beverage industry with Q Mixers, he brings over 16 years of entrepreneurial experience to his fresh endeavor. Jordan is passionate about creating great-tasting, environmentally-conscious products. He is also deeply committed to contributing to a healthier planet by encouraging a shift from meat-based to plant-based diets.
Quotable Moments:
"The top three things are taste, taste, and taste - the thing's got to taste awesome."
"I think very carefully about what I eat and how I treat my body. I'm very focused on protein."
"The single most impactful thing that any of us can do for the planet is to eat more plants and less meat, particularly red meat."
"As a small business, you need to do a really good job so that you can provide the consumer with a price-competitive product."
"It's really hard to be a small business. To have a chance of success, your things have to taste amazing.”
Action Steps:
Prioritize taste in food innovation: It ensures product appeal and customer satisfaction, addressing the challenge of palatability in plant-based alternatives.
Incorporate sustainable practices: This helps reduce environmental impact, aligning with consumer values and addressing the issue of climate change.
Emphasize self-care for entrepreneurs: It's crucial for maintaining the energy necessary to drive a business forward, ensuring the longevity and success of ventures.
Stay focused and prioritize tasks: By paying attention to core goals, entrepreneurs can effectively manage resources and accelerate progress.
Support small businesses: It bolsters entrepreneurship, encouraging innovation and maintaining economic diversity, which can lead to a stronger community and economy.