Kerry Song On Abbot’s Beautiful, Authentic And Plant-Based Food

Have you ever wondered how life-altering health issues can spark groundbreaking entrepreneurship? Discover how one woman turned her quest for wellness into an opportunity to reinvent the meat alternatives market. Could this journey hold the secrets to both personal recovery and professional triumph?

Successful entrepreneur Kerry Song discusses how her challenging health journey and corporate disillusionment shaped the foundation of Abbot's Butcher, a company on a mission to produce clean, wholesome, plant-rich proteins that cater to vegans, vegetarians, and the growing flexitarian population. She stresses the importance of understanding what goes into our food and how it impacts our bodies, driving her to develop flavorful, nutritious products without compromising on ingredients. Kerry shares her perspective on efficient work-life balance, the ups and downs of product development, and how her passion has translated into a thriving brand recognized for its integrity and innovation.

On this episode of the Firebelly Social Show, Duncan Alney talks with Kerry Song, Founder and CEO of Abbot's Butcher, about turning personal health struggles into a mission-driven plant-based food brand. Kerry shares her health journey that led to founding Abbot's Butcher, plant-based protein products and their impact on gut health, the secret behind Abbot's complex and natural flavor profiles and product development process, and the importance of educating kids about healthy eating habits.

Here’s a glimpse of what you’ll learn: 

  • [02:15] Kerry Song shares her health journey that led to founding Abbot's Butcher

  • [06:05] Plant-based protein products and their impact on gut health

  • [07:10] The secret behind Abbot's complex and natural flavor profiles and product development process 

  • [13:21] Kerry talks about the importance of educating kids about healthy eating habits

  • [18:26] The value of food certifications and how they align with consumer interests

  • [20:07] Kerry's experience in scaling up a plant-based food brand

  • [24:21] Advice for upcoming founders in the food and beverage space

  • [27:53] Tips for work-life balance 

About Kerry Song

Kerry Song is the Founder and CEO of Abbot's Butcher, a wellness company crafting delicious and versatile plant-rich protein products from real, whole-food ingredients. A Princeton grad, she left her corporate finance career at Morgan Stanley to pursue her passion for socially conscious business. Working with Tony Robbins' marketing team and experiencing a life-changing autoimmune diagnosis propelled her to reinvent her diet and launch Abbot's Butcher. Kerry is on a mission to make Abbot's Butcher a staple in everyone's protein portfolio, focusing on whole-food ingredients to craft healthy and indulgent flavors and striving to make a meaningful impact on the food and beverage industry.

QUOTABLE MOMENTS:

  • "Food is information, and that is power. What are you feeding yourself every day?"

  • "Our products reflect a commitment to clean, wholesome ingredients, fostering a protein portfolio for the health-conscious."

  • "Being a founder and a parent has taught me the importance of creating boundaries and being more efficient with my time."

  • "I just stood no chance of healing if I was gonna keep eating ultra-processed foods."

ACTION STEPS:

  • Reevaluate your diet for healthier options, focusing on gut health and low-processed foods.

  • Incorporate versatile plant-based proteins into your meals to add variety and nutrition.

  • Educate children early about the importance of eating whole, natural foods.

  • Look for third-party certifications to ensure food products meet certain health standards.

  • As an entrepreneur, find a balance between work demands and personal life to maintain wellness.

Duncan Alney