Matthew Kubick: Sustainable Brands Can Change The World
The drive to make a genuine impact in the food and beverage industry can lead to an entrepreneurial journey filled with achievements and challenges. Have you ever wondered how to connect consumers to healthier, sustainable choices? How can mission-driven companies thrive in the competitive retail space while also emphasizing the importance of sustainability?
Matthew Kubick, a health and sustainability expert, talks about revolutionizing the food and beverage space and his expansive expertise in the CPG industry, particularly within the natural and organic products category. He explains why emerging brands are both the most challenging and rewarding to work with and how digital presence, including user-generated content, transforms traditional marketing strategies like product demos. Matthew presents the core philosophies behind Local Demo Service and Sovereign Sustainability, stressing the importance of reconnecting individuals to their food source for a sustainable future and better health.
On this episode of the Firebelly Social Show, Duncan Alney talks with Matthew Kubick, Founder and President of Local Demo Service, about building successful, mission-driven brands. Matthew discusses Local Demo Service and what it does, the mission behind Sovereign Sustainability on YouTube, essential strategies for effective product demonstrations, and the challenges and rewards of working with emerging brands.
Here’s a glimpse of what you’ll learn:
[2:05] Matthew Kubick introduces Local Demo Service and its purpose
[2:42] The mission behind Sovereign Sustainability on YouTube
[5:09] The transformative power of user-generated content (UGC) and its reach
[7:14] Essential strategies for effective product demonstrations
[9:24] Matthew discusses the challenges and rewards of working with emerging brands
[11:17] How digital evolution impacts traditional business models
[13:58] Personal well-being tips
[16:50] What excites Matthew about the future
About Matthew Kubick:
Matthew Kubick is the Founder and President of Local Demo Service (Natural Brokerage), a company focused on helping mission-driven brands thrive in retail through in-store demos and strategic brand representation. With over 20 years of experience in the natural products industry, he has established a reputation as a trusted partner for emerging brands, leveraging his expertise as an athletic coach, brand ambassador, salesman, and entrepreneur. Matthew has also launched a YouTube channel called Sovereign Sustainability to educate people on sustainable living and wild foraging. His mission is to convert everyday shoppers into sustainable eaters to foster a healthier population, environment, and world.
Resources Mentioned in this episode
Quotable Moments:
"We believe sustainable superfood brands can change the world, helping natural, organic brands get on shelves and into shopping carts."
"Our mission is all about sustainability — of the earth, the human race, and our connection to where food comes from."
"Emerging brands are the hardest to work with, but they are the most rewarding."
"Digital is everything. You need the whole synergistic effect of everything to create success."
"Good sleep is everything. It's about circadian rhythm, getting to sleep, and waking up at the same time."
Action Steps:
Prioritize sleep and maintain a consistent sleep schedule: Quality sleep is essential for maintaining overall health and resilience, as it contributes to better mood, cognitive function, and physical health.
Incorporate physical activity into daily routine: Regular exercise boosts physical health and mental well-being by releasing endorphins and improving fitness.
Practice grounding daily: Grounding, or earthing, involves direct physical contact with the earth, addresses the modern disconnection from nature, and serves as a simple way to enhance well-being.
Adopt a nutritious diet with organic foods: Eating organic and healthy foods supports your body's natural functions, potentially reducing exposure to harmful chemicals and improving overall health.
Practice mindfulness and take time for mental rest: Taking time to pause, reflect, and allow your mind to process information can improve mental clarity and reduce stress.