Why Social Content Makes A Huge Difference
In today's digital world, social media marketing is crucial to the success of any business. So, what do you need to know about leveraging social media to acquire new customers?
According to marketing guru Neal Stewart, brands need to understand their purpose and identify their ideal customers to succeed in social media marketing. With these strategies, businesses can create compelling stories on their social media platforms to attract new customers. Companies also need to leverage earned media to promote their products. Neal shares how he helped a beverage brand grow using social media marketing, sponsored events, and earned media.
On this episode of the Firebelly Social Show, Duncan Alney talks with Neal Stewart, Director of Marketing at Holland Construction Services, about the power of social media marketing for business growth. Neal explains how he got into the beverage industry, how to use social media to reach new audiences, how to leverage events and earned media to increase the growth rate of your business, and considerations for social media marketing.
Here’s a glimpse of what you’ll learn:
Neal Stewart shares how he got into the alcoholic beverage industry
Neal explains how the beer industry is evolving
How to solve the slow growth rate in the brewing industry
Social media strategies to reach new audiences
Leveraging events and earned media to increase the growth rate of your business
Key considerations for social media marketing
About Neal Stewart
Neal Stewart is the Director of Marketing at Holland Construction Services, a full-service construction management, general contracting, and design firm guided by the principle of providing its clients with the best possible building experience on every project. He started his career as a Marketing Director at Pabst Brewing Company, where he played a crucial role in developing Pabst Blue Ribbon’s rebranding process, resulting in three consecutive years of growth for the first time in more than 20 years.
With extensive experience in the alcoholic beverage industry, Neal worked as the Director of Marketing at Flying Dog Brewery, where he led and managed the marketing department. He has also worked with well-known brands, including Dogfish Head, Miller Lite, Coors Light, Mike’s Hard Lemonade, and Deschutes Brewery, specializing in strategic planning, brand management, and digital marketing to deliver results.