Sam Mitchell On roo.bru: It's Not FCKN Coffee Mate!
Modern professionals need high energy and focus, yet traditional coffee often leads to jitters, anxiety, and an afternoon crash. Many professionals struggle to find a beverage that offers sustained energy without the adverse side effects of coffee. What if there was a beverage that could replace your daily coffee and benefit your body without any of the unwanted side effects?
Successful entrepreneur Sam Mitchell dives into the story behind roo.bru, the superfood-infused drink that stands out boldly in a sea of coffee alternatives. He shares the lightbulb moment that led him to create an alternative to the traditional coffee experience that caused jitteriness and crashes. By focusing on holistic health benefits and ethical sourcing, Sam developed a product that supports cognitive function, heart health, and overall well-being, offering a practical solution to the coffee dilemma.
On this episode of the Firebelly Social Show, Duncan Alney talks with Sam Mitchell, Co-founder of roo.bru, about launching and growing a healthy beverage brand. Sam discusses how his dissatisfaction with coffee led to the inception of a new energy drink roo.bru, how organic ingredients can offer a cognitive boost without the downsides of usual stimulants, what sets roo.bru apart, and how to balance friendship and business in a startup environment.
Here’s a glimpse of what you’ll learn:
[1:45] Sam Mitchell discusses how his dissatisfaction with coffee led to the inception of a new energy drink roo.bru
[4:38] The entrepreneurial journey and key accomplishments of starting a business from scratch
[7:07] How organic ingredients can offer a cognitive boost without the downsides of usual stimulants
[8:37] The challenges and rewards of ethically sourced ingredients
[9:43] Sam explains irreverent branding of roo.bru
[11:47] What’s next for roo.bru?
[17:26] roo.bru's partnership with Save a Brain and their charitable work
[20:35] How to balance friendship and business in a startup environment
[24:25] How Sam deals with entrepreneurial challenges
[32:29] The special discount code exclusive to listeners of the show
About Sam Mitchell:
Sam Mitchell is the Co-founder of roo.bru, a health-focused beverage alternative to coffee. With a background in construction management from the University of Florida, Sam drew on his competitive surfing experience and interest in nutrition to create something better than the traditional coffee experience. He prides himself on his Australian roots, incorporating wit and a cheeky sense of fun into the roo.bru brand. Under his leadership, roo.bru remains self-funded, boasting an organic, non-GMO product line focused on ethical sourcing. Sam promotes health, wellness, and passion through innovative energy tea blends.
Resources Mentioned in this episode
Quotable Moments:
"Let food be thy medicine, and thy medicine shall be thy food."
"Follow those dreams, follow the passions. That's what's going to make the world a better place."
"The idea of having a health and wellness brand that can still have fun and not take life too seriously kind of represents us as people as well."
"Our humor kind of represents us as people as well."
"We want consumers to be proud of the product that they bought — that what they're drinking is really good for them."
Action Steps:
Evaluate your passion in the realm of health and wellness: Because reflecting on what energizes and excites you is the first step toward creating something impactful and genuine.
Consider the environmental and health impacts of your food or beverage products: Sam's insistence on sourcing ethically and using wholesome ingredients underlines how sustainable business practices can resonate strongly with consumers.
Leverage your unique personality or background into your brand's messaging: Sam Mitchell’s Australian heritage played a significant role in developing roo.bru's distinct voice, proving authenticity attracts a dedicated audience.
Uphold transparency and humor through your social media presence: Being relatable and open on social platforms can build a community around your brand.
Collaborate with mission-driven partners to amplify your brand's reach and impact: Partnering with organizations like Save a Brain expands the positive influence of your brand beyond just sales.