Seeing Social Differently

When was the last time a company tweeted or posted something that made you laugh? Every day, companies and social marketing agencies reach new audiences and build stronger communities through social marketing. But social should be used as more than a last-ditch effort to gain awareness.

According to Buck Flather, social can go well beyond the confines of marketing because it's the biggest, unfiltered set of data that you can possibly gather. Instead of thinking of it as a door that’s open to you, Buck suggests seeing social as a door you can open. He believes that social marketing can be an integral part of every aspect of an organization—from product development to sales and customer experience.

On this episode of the Firebelly Social Show, host Duncan Alney sits down with Buck Flather, Partner Program Manager at Sprout Social. Together, they discuss ways that brands can further develop their approach to social marketing, how Sprout Social helps take its clients to the next level, and why interacting with your customers is the fastest way to build brand awareness. Buck also shares his current favorite marketing campaign on Twitter.  

Here’s a glimpse of what you’ll learn: 

• Buck Flather describes his role as Partner Program Manager at Sprout Social

• Buck explains how he helps companies and agencies leverage their resources to reach new heights

• The way Sprout Social generates business intelligence

• Buck highlights why social is a core piece of everything you can do across an organization

• How social goes beyond brand identity to produce brand advocacy

• Buck shares his current favorite social marketing campaign

About Buck Flather

Buck Flather is the Partner Program Manager at Sprout Social, an all-in-one social media marketing platform for every area of your organization. With over 20 years of experience in marketing and sales, Buck is an expert in helping agency partners expand their businesses. Buck is passionate about social media marketing, and his dedication to connecting companies and brands sets him above the rest.

Before working at Sprout Social, Buck was the Partner Program Manager at HubSpot for over nine years.

If you’re ready to take your brand to the next level, take the first step by getting in touch with us today.

Resources mentioned in this episode:

• Duncan Alney on LinkedIn

• Firebelly Marketing

• Buck Flather on LinkedIn

• Email Buck Flather: buck@sproutsocial.com

• Sprout Social

• Agency Owner Mastermind

• Jonathan Jacobs on LinkedIn

• Digital Natives Group

• Catherine Gillis on LinkedIn

• Ingredient

• Jamie Gilpin on LinkedIn

• C2O Pure Coconut Water, LLC

• Comedy Central Roasts on YouTube

• Duncan Alney’s article on SmartBrief: “How business development can benefit from social intelligence”

• “Wendy's is on an epic roasting spree on Twitter — and no one is safe”

Episode Sponsor

This episode is brought to you by Sprout Social. Sprout Social has helped more than 25,000 brands and agencies worldwide by unlocking the power of social and transforming the way that everyone connects with their customers. They are proud to be a leader in usability, customer support and satisfaction, ROI, and user adoption, as awarded by top-tier software review sites.

If you want to level up your social marketing strategy for 2021 or learn more about their services, check out their website at sproutsocial.com, email them at info@sproutsocial.com, or give them a call at 1.866.878.3231.