Social Media Marketing Best Practices For Beverage Brands
What's your favorite drink? Do you love getting a Caramel Macchiato from Starbucks to jumpstart your day? Do you enjoy a cold can of IPA to cap off a busy work day? Whatever your favorite drink might be, chances are that you’ve never given much thought about the marketing strategy of these brands. Whether you saw the drink on social media or you discovered it through an acquaintance, your initial reaction to it was big enough for this to move you to purchase the product.
The beverage industry has dramatically changed over the last 50 years. Now, companies make use of strategic artwork that reflects their story and highlights their benefits. And Firebelly Marketing has a unique combination of beer, wine, and coffee drinkers that understand the inner workings of creating a strong beverage brand through the use of social media.
On this episode of the Firebelly Social Show, Duncan Alney, Chad Richards, and Lauren Johnson chat with Dr. Jeremy Weisz of Rise25 Media about some of their favorite beverage brands and how they leverage social media in their marketing strategy. They’ll talk about how to build brand awareness through social media engagement, the importance of responding to customers and using user-generated content, the metrics to watch out for when it comes to social media, and more.
Here’s a glimpse of what you’ll learn:
Duncan Alney, Chad Richards, Lauren Johnson, and Dr. Jeremy Weisz discuss the top things beverage brands can do to grow.
The team shares the names of beverage companies that have caught their creative eye.
What does the art on a can of beer do for its customers?
The role that tradition and social media plays in the marketing strategy of beverage companies.
How the use of social media can build brand loyalty and distinguish a brand from its competitors.
How can you use user-generated content to create social proof and drive sales?
The best practices for responding to your customers according to the Firebelly team.
How using influencers can create social triggers in your potential customers.