Using The Winfluence Approach For Your Beverage Brand

Podcast Guest: Jason Falls

Does your beverage brand stand out from the crowd? If not, it might be time to consider partnering with an influencer to boost your brand's reputation and visibility. Jason Falls, a marketing thought leader and leading digital strategist, understands that influence marketing holds much more power than we initially thought. 

His determination to help beverage brands gain more customers and engage with their clients stems from his understanding of what it means to build and sustain influence. He sees the importance of adding value to your community and uses this to help boost the brand and bring it the attention it needs to grow and generate sales.

On this episode of the Firebelly Social Show, Duncan Alney sits down to talk with Director of Digital and Social Strategy at Cornett, Jason Falls about the different types of social influencers and how to reignite your brand. They discuss the best practices to create lasting customers, the difference between influencer marketing vs influence marketing, and Jason’s new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.

Here’s a glimpse of what you’ll learn: 

  • Jason Falls describes his role at Cornett and what it means to be a chameleon in marketing. 

  • Jason talks about his new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand, and his past publications. 

  • What is the difference between influencer marketing and influence marketing?

  • How can a brand build influence in the B2B and B2C space?

  • How much is an influencer worth?

  • Jason shares his favorite beverage brands and why they stand out for him. 

  • Best practices for developing lasting customers.

  • Jason's advice for brands who want to differentiate themselves in a busy market.

About Jason Falls

Jason Falls is a marketing keynote speaker, author, and Director of Digital and Social Strategy at Cornett. He is also the host of Winfluence - The Influencer Marketing Podcast where he explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. 

Jason believes in the power of marrying digital marketing with creativity for the best outcome. He is an innovator in the conversation research segment of social analytics and has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, among others. 

Jason has gained recognition for his digital marketing approach for more than 20 years and has been awarded the 2020 Shorty Award for Best in Health Care and was a finalist of Best in Tourism.

If you’re ready to take your brand to the next level, take the first step by getting in touch with us today.

 
Duncan Alney